Internet Marketing Ideas – Page 2

Metrics Technique – Social Media Marketing Strategy 2019

Use Clear Metrics
From the first two steps, you have got your goals and target audience for your social media marketing. In order to always evaluate the performance of social media marketing strategies, you need to set clear and measurable metrics.

Metrics are useful for measuring your goals or goals for your social media marketing strategy. So you can find out whether your goals have been achieved or not through this metric.

Here are some of the metrics that are often used in social media campaigns:

Reach
Reach is the number of unique users who see your posts on social media

Engagement
Engagement is the amount of interaction in your social media content.

Hashtag and Keyword Performance
Hashtags and Keyword Performance are the performance of your social media content in certain hashtags and keywords

Competitive Research
Almost all business owners now use social media for marketing. Likewise with your competitors. In order to win competitions on social media, you need to research your business competitors.

Learn what your competitors’ social media campaigns are like. What keywords they use, what hashtags they use, to what content concepts they apply. Not that you steal a competitor’s idea, but rather as an analysis for consideration in carrying out your social media strategy.

Create content that is relevant and interesting
After determining the appropriate social media platform, finding the target audience, and setting goals, now is the time for you to create content.

There are a number of things you need to pay attention to before creating content. Because there are some content that is not profitable, it can even make people unfollow or unlike your business’s social media. Here are six unfollowing factors / unlike social media profiles of a business based on rise

Bulls Eye Technique – Social Media Marketing Strategy 2019

Social Media Marketing Strategy 2019

You cannot use all platforms for your social media campaign. Because each business has different target consumers and each social media platform also has its own user characteristics.

It could be that a business needs to do social media campaigns on Instagram, Facebook and Twitter. While other businesses may only need to use Instagram. Maybe your business needs to do social media marketing on Instagram, LinkedIn, and LINE.

How to determine which social media is suitable for your business?

The answer is research. You need to research your audience to determine which social media is most suitable for your business.

One way for effective audience research methods is the Bulls Eye technique developed by Gabriel Weinberg and Justin Mares to map marketing strategies on social media.

Bulls Eye Technique

The point is the bull’s eye technique is a technique used to determine which social media the most appropriate for a start is up

1. Brainstorming

Make a list of all the social media that might be used and write ideas that can be applied

2. Rank

Make a rank base on social media platform into 3 categories

Inner circle

Potential

Long shot

3. Prioritize

Focus on the inner circle category only and there must be three social media in the inner circle category, no more and no less.

4. Test

Apply Trial ideas on social media in the category of inner circles simultaneously

5. Focus On

Test stage will show the most effective social media. Maximize marketing on one social media.

Any strategy if you don’t have a clear goal or goal cannot be called a good strategy. So is the social media marketing strategy. You must determine the purpose of social media marketing before starting a campaign on social media.

Your social media marketing goals must be specific and measurable. If this is your first time compiling a social media marketing strategy, maybe you are still confused about what kind of goals you should set. One example of the goal of social media marketing is to increase Brand Awareness

This of course should be used to build your brand persona on social media platforms. Don’t just focus on promotional content, but your business’s social media content with content that is able to show your brand’s persona so that your customers always remember your brand.

Want to Sell Item but Difficult to Pricing a Product, read this!

Many manufacturers who can make a quality product on a small scale or a large scale. However, not a few of the producers who have not been able to dominate the market well so that they do not understand in determining the selling price of the product and how it’s marketing. Whereas an entrepreneur must want to get big profits from sales of its products.

A good selling price is the price that applies generally or often called the market price and the price that is considered appropriate by the consumer. The selling price of the products as well be something that is very sensitive to the business continuity as well as your business, because there are quite a lot of things that will be affected by the selling price of the products you specify.

1. Customers

we can’t denied that the customer is a priority for you in selling business, so make sure that you specify the sale price can be accepted by the customer. This means that the selling price to determine the quality you offer to your target customers. If you do not consider this important factor, it could be a product that you offer will not be sold.

2. Competitors

It is also important for you as a business person to look at the price offered by a competitor who has a product similar to yours. Therefore, make sure the selling price of your products can compete with the price of competitor products. That means you have to really pay attention to the rate of profit, if the level of profit that you have set the selling price is too expensive, you may want to lower the rate of profit.

3. Cost

Cost is a major factor in determining the selling price of products, therefore do not get the price that you set sodium absorption ratio can cover the costs that have already happened. That means you have to be cautious and careful in calculating the costs incurred. Make sure also that no fees are missing or do not want to include in the calculation. If there is no fee to count, then it will cause the price is not right, so it will affect the level of profits even cause harm.
4. Benefit to Businesses

The meaning of this important point, namely, whether the sale price you set is worthy or not. The value can be appropriate if the selling price could give profit as you expect. If profits are expected to be achieved then it will be easier for you to expand the development of business you have.

Identify your consumer Behavior before Promote your product

we found variety of customers with different behaviors. There are consumer friendly and accepts us with good deals, there are consumers who are too demanding, there are consumers who are too detailed and difficult to make a decision to buy a product or service, and there are also buyers who are passive and less interested in what we deliver.

The consumer behaviors often make us rush and become one of the obstacles in marketing products or services. However, as an entrepreneur and a true marketer, we should be able to learn about the behavior of the consumer and for planning marketing strategies according to their behavior.

Well, to help businesses and marketers who have difficulty dealing with various behaviors of consumers, here we inform some consumer behavior that we often encounter in the field along with tips on how to deal with it.

Aggressive Consumers

Usually they do not like to waste time, and want the optimal results. Therefore much as possible not too much ado when faced with aggressive customers, provide information on products and services clearly and to the point (to the point). Convince them to inform the benefits they can get from the product or service being offered. So that they are interested in us, and eventually decided to buy the product.

Friendly Consumer

Consumer friendly face would be nice, but it does not mean we can respond to it next to the eye and did not do any marketing strategy to attract their attention. If you find consumers who are friendly enough, then the user’s welcome by trying to become their friend. Good relations, indirectly can build customer loyalty. So they do not hesitate to decide subscribe to the products or services that we offer.

Detailed and Criticizers Consumer

Subsequent consumer behavior that consumers are very conscientious and happy to criticize the products or services that we offer. To convince consumers like this, please provide complete and detailed information. Make sure all the points you want to offer the consumer can understand. Because they will continue to seek additional information, before they decide to buy a product.

Faced with a passive consumer is certainly not an easy affair for entrepreneurs and traders. These consumers are more likely to be silent and difficult to be interested in an offer. Therefore as a marketer you have to be smart to take their hearts, try to offer products or services that often they need. Therefore, consumers are more interested in buying this kind of product or service into their key requirements.

After about a variety of consumer behavior along with strategies to deal with it, I hope the reader can provide the best service for consumers. Because after all, the consumer plays an important role in the success of your business. Get to know your consumer behavior, and provide excellent service to them. Good work and successful greeting.

Marketing Tips: 5 Things Consumers Do Before Shopping Online

Nowadays people very practical , most people prefer to buy goods online. Especially now that the digital world has been able to indulge the consumer to choose a wide range of products only from the screen of the gadget. This is what makes the online store business growth in Indonesia experienced a rapid surge, since the last few years.

To deal with the online market competition intensifies, the online business to be a smart marketing strategy. Not just standing by relying on the internet and hope customers come by itself, but the online business should also be able to identify the kind of character the consumers that they face and how they behave before they make a purchase decision.

1. When planning shopping, around 77% of the respondents usually check first.

This step is taken to determine the promotional program takes place and inspect stock items they want to buy. After obtaining the information, the consumer usually does not immediately make a purchase, they still need some time to reconsider his decision before shopping online.

2. Inspect all variations of existing products, before finally determine the choice.

Although each day the number of internet users in Indonesia continues to increase, but in fact there are only about 13.3 percent of Indonesian Internet users who make purchases online. Most consumers in Indonesia are still afraid to be deceived, because many cases of online fraud. In order to not suffer a worse fate, online shoppers usually check all the variants of the products sold on an online site before being absolutely sure to specify a choice.
3. Dont get Upset if your consumers compare prices with other shop/ online shop

The terms of bargaining were not only in traditional markets. Although the system has been done with the purchase of advanced technology, but the habits of Indonesian consumers to compare the price with the store next door and bid at a lower price is still often faced by online businesses.
4. Ensure the payment system can be done very easily.

Most of the consumers who shop online are dominated by women, to make sure that you apply the payment system is not difficult for them to make a payment. At a minimum you can use three numbers with a different bank account, so that they can make payments in accordance with the bank that they have.
5. Testimony from other buyers greatly influence the consumer’s decision to shop online.

One of the driving factors that are very effective to influence consumer purchase in the online marketplace is testimony from other consumers who have used the product or service from you. Review submitted by other consumers, will indirectly affect the level of consumer confidence, because they cannot hold that product directly.

Boost Your Business Competitiveness With This Marketing Tips

To be successful in business world you can’t avoid competition and it was inevitable. It could even be said, the emergence of the risk of competition in business.

In anticipation of the onslaught of market competition from competitors, it does not hurt when you prepare your marketing strategy as early as possible to win the competition that is around you. Then, what kind of marketing strategy you need to prepare to win the market competition?

Here some strategy that you might try for your business.

Observing market developments and evaluate the products or services offered.

Changing interests and needs of the consumer, would be one of the important factors that need your attention. Therefore, in order to provide added value for your customers, do a market survey on a regular basis so that you can upgrade the quality of the products and services you offer.

For example just like running a culinary business, today many consumers who like the service is quick, easy, and inexpensive. It is not surprising when these conditions began to push the culinary business to offer services delivery order to provoke the interest of consumers and enhance the competitiveness of its business in the midst of market competition.

Actively promote your brand of business

As we all know, that your business brand popularity stretcher provide added value for your business development. When brand your business is already widely known, it is possible if consumer confidence will build. In fact, they did not hesitate to loyal to your brand and promote it to others in the vicinity. Promotional strategy that makes Starbucks Coffee won the competition and is well known to consumers to various parts of the country.

Find out about the weaknesses and strengths of the competitors. Besides actively evaluating internal factors in your company, another step that you need to run is looking for information on competitors’ weaknesses and strengths.

That way, you can know how big you’re potential to win the market competition, as well as take advantage of competitors’ weaknesses to remove excess your product

Maintain the strength of your product. After knowing the strengths and weaknesses of your competitors, it is better if you maintain the strength of products you have to keep the loyalty of consumers. If the product you’ve hit the hearts of consumers, then their chances to turn to other products is very small.

Challenge yourself. To attract customers, many businesses are taking a big challenge to improve the competitiveness of business. This strategy can be implemented to their customers by offering new innovations that have not been met by the consumer. For example, such as producing goods or services that are not unique in the market, or it could also hold large-scale promotional events involving consumers.

Remember, the higher the competitiveness that you create, the greater the chances you have to win the market competition. Good information marketing tips enhance the competitiveness of your business can provide additional insight for readers and help beginners who are confused face market competition. Go ahead SME Indonesia and successful greeting!

Marketing Tricks For Small Business

To start business in big city it will challenging, not just competing with similar players, the SMEs should also be able to survive from the larger company. Especially now that the advancement of technology makes it easier to compete freely in the market place

but do not trigger minder even if you are just starting a business. Let’s not compete with big companies from the same business field, as small business you should try this 5 marketing tricks

1. Don’t put an egg in one basket, don’t compete in one particular market

What is meant here is the target market segment of consumers who would you choose, you can choose the smallest market segment or with not many competitors.

2. Brave enough to be different to survive against the big companies.

If you cannot compete in terms of capital funds, you can utilize the creativity of own business in order to be different in the eyes of potential consumers. To attract consumers, create something unique and unprecedented. Conduct a market survey to compare yours with competitor products, further highlight the uniqueness that is not owned by your competition.

3. Make products with a luxurious look though the price is relatively cheap.

When shopping in a supermarket with many choices of products, your customer’s candidates only takes a few seconds before finally deciding to make a purchase. Therefore, it is important for you to create the look of a luxury product packaging so that your product does not look cheap. Remember, the first impression that customers be the main factor determining the purchase.

4. Actively joining exhibition to let your product leveling with huge company with same market

To improve product competitiveness, occasionally you can participate in the exhibition organized by the government or private. In addition to introducing your product to the public, the exhibition also can become a means to get acquainted directly with your competitors. Certainly there is a lot of experience and new information that you get from the exhibition event. There was the possibility also you can get new ideas after meeting with competitors.

5. Establish a good relationship with customers to win the competition.

When you already have a lot of customers, do not waste the advantage. Be sure to always keep a good relationship with each of your customers. Provide fast and precise in order for them not to resort to other players. Therefore, your customers are valuable assets that can help you win the market competition.

New Ideas To Freshen Marketing Strategies

To make our house condition In order , then usually every year we do a refresher by replacing the paint, repairing worn parts and others. Likewise in our business requires new ideas to refresh the sales strategy with the aim of increasing sales.

Review back sales performance to each product

In any business or company usually sells some products. From some of the products we sell there is usually a rapid behavior (fast moving) and less behavior (slow moving). Usually we concentrate on doing sales on products that sell quickly, and ignores products less marketable. Let us re-review of products that are sold less any excess so that we can do promotions and offers products to customers in a way and a new strategy. With the touch of different promotions and fresher can be will increase sales.

Review return frequency of calls to the customer

Now is the time we review the frequency of calls to the customer. While most of the phones that we do is inquire about whether our products to function properly? We must reduce the frequency of these communications. Due to inquire about the functionality of our products is the basic question, so we had to reduce it.

Better to develop a strategy to introduce more valuable things in meetings and communications with the customer. We can discuss new products, services and the latest information about our other products which could be implemented at the customer company. That way we can definitely increase sales of other products and services that we have.

Try to communicate with each customer to get feedback on how well our products and services. When the customer stating our products and services whether that means business ties likely continue. When the customer feedback states are still lacking, it means we must immediately make improvements to cutomer satisfied.

What do we say when selling?

We should review again the communication and media campaign that has been running a year old. We also need to review the emails we’ve sent to the customer. Find and review the writings inappropriate, we may never write emails in an angry tone. From this moment do not ever do that, because writing that anger will result in permanent disability in the liver customer.

If we had made a mistake a year ago try to perform recovery with the customer, to restore relations go back and make sure next year we are facing customer better.

Lengthy Term investment with your advertising methods

“Dig a nicely prior to the thirsty” is the title of an superb book Harvey Mackay. This is a wise guidance to invest their cash, “Save your cash prior to you need it, or grow their company” on the marketplace these days, tomorrow. ” When times are tough, some businesses quit advertising. They conclude that “no 1 is purchasing so why ought to I advertise?” At other times, some businesses quit advertising is when they sell like crazy. As soon as a lot a lot much much more, they appear – “I do not know why encourage a lot a lot a lot much much more of today’s company? ” Two questions. Advertising is a advertising narrow. Advertising is about sending. Send a message to a number of respects, advertising, consumer service, associations, high high high high high high high quality, public relations, sponsorship, scholarships, etc. .. And the second factor is that advertising is a lengthy term investment. Direct sales. In a downturn you need to launch a sales effort. How did you escape from the sale of a crisis? Enhance your sales abilities, discover new markets, supplying a lot a lot a lot much much more value and above all strengthened. If there is a fire, extinguish the fire. It may be for sale. Steer clear of direct advertising flames. Consequently, advertising is so tough to justify or measure. Fantastic advertising campaign these days, you pay a couple of weeks, months or even years. Is it helpful? When you just want to be a company a couple of years. Invest wisely your advertising. A number of principles apply to investing cash in advertising. Do not put all your eggs in 1 basket. Your message ought to reach your prospect in a number of methods. It adds credibility. For example, you can sponsor community events to publicize the magazine, send press releases and provide extra functionality to your internet internet internet internet web site. Your investment portfolio ought to be diversified, so if your advertising. Warren Buffet lengthy term approach to investment “prudent restraint can be applied to your advertising. Take a lengthy term commitment to develop. Detained. Be consistent and persistent. This is intelligent investing and a intelligent advertising. Believe about the a number of cash for your company. Cash is the most obvious. Signed in the second. We need the cash – you can even use it as collateral – or sell. But some are a lot a lot a lot a lot much much better than other cash. If cash is the greatest you can be tempted to by no indicates give credit to the consumer. But you can not lose sales due. So you can figure out who to give recognition to fantastic clients – understanding that the cash collected is subject to alter. Even even even though the cash orders signed – you told them to get financing. Advertising is an extra form of cash to begin their own company. Fantastic advertising creates consumer awareness, goodwill, education, facts, even if the desire. All this could re-sign cash orders, requirements, and consequently. All currency is convertible. But the conversion rate of 1-1 and it is not entirely predictable. Some requirements have turn out to be uncollectible. Some orders are signed will be canceled. Component of the advertising efforts that spin-off from the world that the asteroid has disappeared. For this reason, do not anticipate that each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every and each and every dollar spent on advertising expenses for both. For example, if you go to the envelope mass diffusion has been given, some of them, some by no indicates opened, some individuals can read – and even a lot a lot much much much much less action. But you ought to get a letter from the list of those who read it. You may think that cash is a lot a lot a lot a lot much much better than to trade currencies. Advertising can be a lot a lot a lot a lot much much better than cash in a creative advertising campaign has been repaid a number of times. When you comprehend that if you produce a marketplace for cash – you will see the light of advertising a lot a lot a lot much much more productive. You are a lot a lot a lot much much more creative in your advertising – you get a lot a lot a lot much much more efficiency. Cash on advertising synergies. If you have a bank loan of a lot a lot a lot much much more cash – but if you have some factor you want, and what did they say? “You have somebody, we can not give you some factor.” Advertising works the precise precise precise precise same way. When you produce a lot of exposure – you will have a lot a lot a lot much much more. If you are hot all you want. If you have a cold – you can quit it. Preserve sending your advertising message on a normal basis. Some businesses go to function and forget the company marketplace. And then the end of the feast, and begin advertising as soon as a lot a lot much much more. Merely because advertising is the

Continue reading “Lengthy Term investment with your advertising methods”

ADVERTISING STRATEGIES For Companies – Media-Selection

Companies typically plan and execute their advertising through five stages:
developing the budget, planning the advertising, copy development and approval, execution, and monitoring response

Media-Selection Strategy

Media may be defined as those channels through which messages concerning a product or service are transmitted to targets. The following media are available to advertisers: newspapers, magazines, television, radio, outdoor advertising, transit advertising, direct mail, and the Internet.

Selection of an advertising medium is influenced by such factors as the product or service itself, the target market, the extent and type of distribution, the type of message to be communicated, the budget, and competitors’ advertising strategies. Except for the advertising perspectives employed by the competition, information on most of these factors is presumably available inside the company. It may be necessary to undertake a marketing research project to find out what sorts of advertising strategies competitors have used in the past and what might be expected of them in the future. In addition, selection of a medium also depends on the advertising objectives for the product/market
concerned. With this information in place, different methods may be used to select a medium.
Mention must be made here of an emerging medium, i.e., Internet advertising.

Online advertising is booming and had reached about $2 billion in 1998.8 Internet advertising offers a variety of advantages. It offers an exceptional ability to target specific customers. Besides, it blurs the division between content and advertising, which the traditional media regard as sacred. If the money is right, many online publishers are willing to strike whatever sort of partnerships an
advertiser might want.

However, ad rates on the Net are steep enough to justify the cost. Most advertisers pay at least as much to reach an Internet audience, typically $10 to $40 per 1000 viewers, as they would for TV or magazine ads.9 Further, the emotion-laden vignettes that work so well on TV simply don’t woo viewers in cyberspace.

Presently, most marketers see Internet advertising as little more than a complement to traditional media. Despite the above problems, Internet advertising will account for a growing proportion of overall advertising expenditure. As the technology improves, the impact of Internet advertising will increase and become easier to measure, and the gap between this new precise, interactive marketing capability and conventional “fuzzy” passive media will widen.

Advertising Objectives. To build a good advertising program, it is necessary first to pinpoint the objectives of the ad campaign. It would be wrong to assume that all advertising leads directly to sales. A sale is a multiphase phenomenon, and advertising can be used to transfer the customer from one phase to the next: from unawareness of a product or service, to awareness, to comprehension, to conviction, to action. Thus, the advertiser must specify at what stage or stages he or she wants advertising to work. The objectives of advertising may be defined by any one of the following approaches: inventory approach, hierarchy approach, or attitudinal approach. Inventory Approach. Anumber of scholars have articulated inventories of functions performed by advertising. The objectives of an ad campaign may be defined from an inventory based on a firm’s overall marketing perspective.

The inventory approach is helpful in highlighting the fact that different objectives can be emphasized in advertising and that these objectives cannot be selected without reference to the overall marketing plan. Thus, this approach helps the advertiser avoid operating in a vacuum. However, inherent in this approach is the danger that the decision maker may choose nonfeasible and conflicting objectives if everything listed in an inventory seems worth pursuing.

Hierarchy Approach. Following this approach, the objectives of advertising should be stated in an action-oriented psychological form. Thus, the objectives of advertising may be defined as (a) gaining customers’ initial attention, perception, continued favorable attention, and interest; or (b) affecting customers’ comprehension, feeling, emotion, motivation, belief, intentions, decision, imagery, association, recall, and recognition. The thesis behind this approach is that customers move from one psychological state to another before actually buying a product.

Thus, the purpose of advertising should be to move customers from state to state and ultimately toward purchasing the product. Although it makes sense to define the purpose of an individual ad in hierarchical terms, it may be difficult to relate the purpose so defined to marketing goals. Besides, measurement of psychological states that form the basis of this approach is difficult and subjective compared to the measurement of goals such as market share.

Attitudinal Approach. According to this approach, advertising is instrumental in producing changes in attitudes; therefore, advertising goals should be defined to influence attitudinal structures.

The attitudinal approach is an improvement over the hierarchical approach because it attempts to relate advertising objectives to product/market objectives.

This approach indicates not only the functions advertising performs, it also targets the specific results it can achieve.

Advertising objectives should be defined by a person completely familiar with all product/market perspectives. A good definition of objectives aids in the writing of appropriate ad copy and in selecting the right media. It should be recognized that different ad campaigns for the same product can have varied objectives. But all ad campaigns should be complementary to each other to maximize total advertising impact.