Use Clear Metrics
From the first two steps, you have got your goals and target audience for your social media marketing. In order to always evaluate the performance of social media marketing strategies, you need to set clear and measurable metrics.
Metrics are useful for measuring your goals or goals for your social media marketing strategy. So you can find out whether your goals have been achieved or not through this metric.
Here are some of the metrics that are often used in social media campaigns:
Reach
Reach is the number of unique users who see your posts on social media
Engagement
Engagement is the amount of interaction in your social media content.
Hashtag and Keyword Performance
Hashtags and Keyword Performance are the performance of your social media content in certain hashtags and keywords
- Competitive Research
Almost all business owners now use social media for marketing. Likewise with your competitors. In order to win competitions on social media, you need to research your business competitors.
Learn what your competitors’ social media campaigns are like. What keywords they use, what hashtags they use, to what content concepts they apply. Not that you steal a competitor’s idea, but rather as an analysis for consideration in carrying out your social media strategy.
- Create content that is relevant and interesting
After determining the appropriate social media platform, finding the target audience, and setting goals, now is the time for you to create content.
There are a number of things you need to pay attention to before creating content. Because there are some content that is not profitable, it can even make people unfollow or unlike your business’s social media. Here are six unfollowing factors / unlike social media profiles of a business based on rise
