Currently, the development of digital technology has been very advanced. Product marketing through digital media is the best way to market a product. In connection with these developments, currently there are many tools that make it easier for us to do digital marketing.
Not only for professional digital marketers, some of these tools can also be used by small business owners to market their products. These tools can be accessed online, are easy to understand, and have complete features that will make it easier for you to market your product. Curious about these marketing tools? Read more below.
Canva
Canva is the top choice for many digital marketers for designing marketing content. Canva is chosen by many at Canva, you can design marketing content, even if you are not a professional designer.
The tools in Canva are very complete, and easy to understand. Apart from that, there are also many templates that you can use, ranging from Instagram posts, posters, and even product logos. You can also edit the templates available on Canva to your liking.
Ahrefs
Ahrefs is a website that you can access to find out what keywords are being searched for on the internet. These keywords will be very useful for marketing through the website.
To access the full services available on Ahrefs, you need to register and subscribe. However, for keyword generator services, you can access them for free.
The data presented by Google Analytics is quite complete, starting from website visit traffic, to the demographics of website visitors such as age and region of origin of website visitors. You can use this data as a benchmark for marketing your product.
Trello
This is a very useful tool for organizing digital marketing content. Trello helps to compile lists of content to be created, content schedules, to make team work easier. During this pandemic, Trello was widely used to coordinate the work of teams, most of whom worked WFH (Work From Home).
Hootsuite
Hootsuite is a useful tool for monitoring social media. You can monitor various social media through Hootsuite, from Instagram, Facebook, to LinkedIn.
Hootsuite provides various data such as the number of likes, shares, engagement rates, and so on. Here you can also schedule when posts will be posted to social media, and they will be posted automatically.
Unsplash
You must have used this. A website that provides lots of images that you can use to enhance your marketing content. You can use millions of images on Unsplash for free to illustrate your content.
The number of images available on Unsplash is enormous. The images available on Unsplash are of HD quality, and you can choose the quality when downloading.
