Profitable Publishing on Recycled Paper

Even throughout a lower economy, magazines printed on recycled paper have elevated their newsstand sales as much as 114%, grown their store count, added advertising revenue, and built greater affinity using their visitors. How’s this possible? For a large number of marketers, going eco-friendly has demonstrated to become a simple and price effective way of brand building and bringing in new visitors.

The Retail Advantage:

When Tricycle magazine switched to presenting paper with recycled content, they understood they needed to let their visitors know. Using newsstand promotions provided by the nonprofit Eco-friendly America Better Paper Project, Tricycle could showcase their resolve for environment sustainability. These newsstand promotions have greatly assisted build their retail sales. One promotion in magazines-a-Million this year led to a rise in sales of 114%.1 Other Better Paper Project people have observed similar sales results. This Year, sales of contemporary Dog elevated by 56% and Whole Living by 45% inside a Hastings Books and Music in-store promotion. Such answers are significant at any given time when 98% people wholesale suppliers/marketers reported magazine unit sales decreasing quickly recently.1

Fast Company is just one of 100s of magazines which has consistently used recycled paper. Their Consumer Marketing Director, Anne Marie O’Keefe, sees the marketplace benefit of getting an environment “halo” connected using their magazine. “Newsstand promotions orchestrated through the Better Paper Project give Fast Company an uncommon market-level chance to showcase its resolve for using recycled paper. Celebrate a obvious statement our curiosity about sustainability goes past mere lip service, which appears to resonate with newsstand purchasers” states O’Keefe.

The Advertising Advantage:

Some companies allow it to be their pursuit to only use eco sustainable companies. Since its founding in 1978, Aveda continues to be leading the private product industry toward a far more sustainable future. In MarketingGreen.com’s article, “Turning Advertising Marketers Eco-friendly,” Aveda’s Director of Consumer Advertising and marketing, Rachael Ostrom stated, “For fashion and sweetness guides, among the questions that people request within the Request Proposal (RFP) process is exactly what the share of publish-consumer recycled paper can be used. This can be a strong element in our making decisions processes.”

Bob Legault, the Director of Advertising Sales for Ogden Guides, said “Our audience is our claim that they can fame plus they expect us to make use of recycled paper. By printing on recycled paper we conserve a good relationship using the audience that marketers wish to achieve.”

Ethical Consumerism:

Shopping sensibly is really a growing trend within the U.S. As the economic recession has limited consumer investing, sales of organic items, for example, haven’t seen a dip in volume or value lately actually, U.S. organic sales totaled $28.682 billion this year, up 9.7 percent from 2009. Research has shown 60 percent of customers globally are interested from eco responsible companies and are prepared to save money on eco-friendly items. Robyn Lawrence, the Editor-at-Large of Mother Nature News, Natural Home and Plant Companion stated, “Our salesforce informs me that customers at industry events notice we use recycled paper and provide us very positive feedback on that. Our visitors search for that recycled symbol.”

The recycled symbol along with other eco-labels help customers spend some money with techniques that align using their values. Actually, 50 plusPercent of yankee customers say on-pack information enables them to know how eco-friendly an item is. Other good examples of on-pack information would be the Forest Stewardship Council (FSC)-certification and also the Better Paper Eco-Label.

Eco-friendly Business:

You will find obvious environment good reasons to change to paper with recycled content: today almost one-1 / 2 of the earth’s original forests have died and every second one tree is cut lower for that U.S. magazine industry alone. But past the environment good reasons to be sustainable, there’s a powerful economic situation for why marketers should and may be environment sustainability leaders. As John Grant, author from the Eco-friendly Marketing Manifesto, highlights “Individuals will buy products or services due to the organization in it.Inch Integrating sustainability to your brand not just reduces your effect on the going down hill atmosphere but additionally gives your publication access to an alternative eco-friendly market, that will ultimately lead to economic growth. Switching to eco responsible paper is a terrific way to build brand loyalty and develop sales inside a tough market and take care of the eco conscious consumer.

ABOUT Eco-friendly AMERICA And Also The BETTER PAPER PROJECT

Eco-friendly America may be the nation’s leading eco-friendly economy organization. Founded in 1982, Eco-friendly America (formerly Co-op America) offers the economic methods, organizing energy and practical tools for companies and people to resolve present day social and environment problems. Eco-friendly America’s eco-friendly economy programs encourage corporate responsibility, tackle global warming, build fair buying and selling systems, advance healthy, local towns, and supply eco-friendly buying and trading information for families and companies. Eco-friendly America’s Better Paper Project is developing a eco-friendly magazine industry in america and it has aided over 150 marketers in choosing eco responsible papers for his or her magazines.