Social Media Marketing Strategy 2019<\/p>\n\n\n\n
You cannot use all platforms for your social media campaign.\nBecause each business has different target consumers and each social media\nplatform also has its own user characteristics.<\/p>\n\n\n\n
It could be that a business needs to do social media\ncampaigns on Instagram, Facebook and Twitter. While other businesses may only\nneed to use Instagram. Maybe your business needs to do social media marketing\non Instagram, LinkedIn, and LINE.<\/p>\n\n\n\n
How to determine which social media is suitable for your\nbusiness?<\/p>\n\n\n\n
The answer is\nresearch. You need to research your audience to determine which social media is\nmost suitable for your business.<\/p>\n\n\n\n
One way for effective audience research methods is the Bulls\nEye technique developed by Gabriel Weinberg and Justin Mares to map marketing\nstrategies on social media.<\/p>\n\n\n\n
Bulls Eye Technique<\/strong><\/p>\n\n\n\n The point is the bull\u2019s eye technique is a technique used to\ndetermine which social media the most appropriate for a start is up<\/p>\n\n\n\n 1. Brainstorming<\/p>\n\n\n\n Make a list of all the social media that might be used and\nwrite ideas that can be applied<\/p>\n\n\n\n 2. Rank<\/p>\n\n\n\n Make a rank base on social media platform into 3 categories<\/p>\n\n\n\n Inner circle<\/p>\n\n\n\n Potential<\/p>\n\n\n\n Long shot<\/p>\n\n\n\n 3. Prioritize<\/p>\n\n\n\n Focus on the inner circle category only and there must be\nthree social media in the inner circle category, no more and no less.<\/p>\n\n\n\n 4. Test<\/strong><\/p>\n\n\n\n Apply Trial ideas on social media in the category of inner\ncircles simultaneously<\/p>\n\n\n\n 5. Focus On<\/p>\n\n\n\n Test stage will show the most effective social media.\nMaximize marketing on one social media.<\/p>\n\n\n\n Any strategy if you don’t have a clear goal or goal cannot\nbe called a good strategy. So is the social media marketing strategy. You must\ndetermine the purpose of social media marketing before starting a campaign on\nsocial media.<\/p>\n\n\n\n Your social media marketing goals must be specific and\nmeasurable. If this is your first time compiling a social media marketing\nstrategy, maybe you are still confused about what kind of goals you should set.\nOne example of the goal of social media marketing is to increase Brand\nAwareness<\/p>\n\n\n\n This of course should be used to build your brand persona on social media platforms. Don’t just focus on promotional content, but your business’s social media content with content that is able to show your brand’s persona so that your customers always remember your brand.<\/p>\n\n\n\n <\/p>\n\n\n\n