Bulls Eye Technique – Social Media Marketing Strategy 2019

Social Media Marketing Strategy 2019

You cannot use all platforms for your social media campaign. Because each business has different target consumers and each social media platform also has its own user characteristics.

It could be that a business needs to do social media campaigns on Instagram, Facebook and Twitter. While other businesses may only need to use Instagram. Maybe your business needs to do social media marketing on Instagram, LinkedIn, and LINE.

How to determine which social media is suitable for your business?

 The answer is research. You need to research your audience to determine which social media is most suitable for your business.

One way for effective audience research methods is the Bulls Eye technique developed by Gabriel Weinberg and Justin Mares to map marketing strategies on social media.

Bulls Eye Technique

The point is the bull’s eye technique is a technique used to determine which social media the most appropriate for a start is up

1. Brainstorming

Make a list of all the social media that might be used and write ideas that can be applied

2. Rank

Make a rank base on social media platform into 3 categories

Inner circle

Potential

Long shot

3. Prioritize

Focus on the inner circle category only and there must be three social media in the inner circle category, no more and no less.

4. Test

Apply Trial ideas on social media in the category of inner circles simultaneously

5. Focus On

Test stage will show the most effective social media. Maximize marketing on one social media.

Any strategy if you don’t have a clear goal or goal cannot be called a good strategy. So is the social media marketing strategy. You must determine the purpose of social media marketing before starting a campaign on social media.

Your social media marketing goals must be specific and measurable. If this is your first time compiling a social media marketing strategy, maybe you are still confused about what kind of goals you should set. One example of the goal of social media marketing is to increase Brand Awareness

This of course should be used to build your brand persona on social media platforms. Don’t just focus on promotional content, but your business’s social media content with content that is able to show your brand’s persona so that your customers always remember your brand.

Read Next Articles About Social Media Marketing 2019

How To Earn From Your Blog

How to make money with blogs so you can earn benefits from your blog and start earning profits from it. It’s one of the reasons why people want to try blogging. Also, it is also very easy to do if you can do it well, then the income is pretty good. There are several ways in which you can use to earn some money from your website. Therefore, you may want to try some of them that are suitable for your content, as well as the visitors you have on your website.

Put CPM or CPC ads

The first thing you will get when trying to learn how to make money with blogs is to place CPM or CPC ads on your website. Then you will get some money from your visitors through this method. All you need to do is place some banners on your website that contain the ads. There are several companies that offer this service and one of the most popular is Google AdSense.

Sale of private ads

If your website has many visitors, you can even start selling some private ads to other companies. That way, you do not need to use an intermediate part like Google AdSense to place ads on your website. You can contact the company directly or some will even contact you. With this method, you can even put your own rates, which means a higher gain compared to the previous method.

Affiliate links

When there are some products related to the niche of your blog, you can start placing affiliate links in your content. That way, when your visitors buy that product through their links, the seller will give you some money. This is an excellent method since the links will not disturb your reader experience when you browse your website. However, you must first register to be a member of the seller when using this method.

Direct sale

If you do not want to sell products from another company when you learn to make money with blogs, you also try to sell your own product. The product can be anything, even the digital product will also be sold. You can sell several things, such as e-books, music, software, services and many others that will benefit your readers.

Sell ​​membership

If your website really has a great value, you can even try to sell a premium membership to your reader. Of course, you must grant certain advantages to premium users that are different from free users. For example, you can make premium users use certain functions or access premium areas that free users can not access. To do this, you need to develop something useful and valuable that you can offer using the premium membership.

Those are several things you must try when you learn to make money with blogs. Of course, some of them may not be suitable for everyone. That is why; You need to find the most appropriate method for the current condition of your blog.

Marketing Strategy – Prevent yourself from loss with this tricks

one of the important points that need to be considered when determining the marketing strategy of SMEs is to know what the customer wants. By knowing what each customer wants, of course, you can determine what products or services they actually need.

Therefore before you decide to venture into the business, it is essential to conduct research or market survey to determine the desires and needs of targeted consumers

In this case, you can use a simple way to determine customer interest towards a product. Here we inform some of the marketing strategies of SMEs to know the desires of your customers.

  1. Direct Inquiry to customers

    this simple strategy we often encounter in the field, but as consumers we do not realize that in fact the businesses are conducting market surveys in the simplest way to find out the interests and needs of the consumer. For instance, if we buy bath soap products in grocery stores, usually the merchant does not hesitate to ask a soap product brand we wanted before they provide services. Know that out of the question, the grocery store merchants can specify any brand of soap the most demanding consumers, so that in the future they will shop brand of soap is the most preferred consumer.

  2. Be customer for your own business

    positioning yourself as if you are a customer of your own business can be enough to help businesses to understand each customer’s viewpoint. With this strategy you can feel what they feel and know what they need. Furthermore, do not hesitate to improve product quality and service you have, so that the consumer viewpoint on your business could be better.

  3. The questionnaire and survey

    Quite often business people or tables knowingly questionnaire survey to find out what the customer desires and measure how satisfied were obtained every customer. In carrying out this strategy you can create a questionnaire or survey in written form and interview directly with the customer. This way may often we encounter when we buy a product in the supermarket, and there are officers SPG (sales promotion girl) who asks our data to conduct market surveys.

  4. Looking at the statistical data of customers

    to find out the customer’s wishes, you can analyze whether your customers are satisfied with the products sold by viewing statistical data customers. If they continue to come back and repeated use of a product or service, it could mean that your product is in conformity with their needs and desires. However, if the average consumer just buy your product once, then the unquestionable quality of the product that you are marketing.

  5. Survey your sales staff

The desire of every customer can know from the salesperson that you have. Because, they are the ones who best understand what the customer complaints and knowing also what many customers are looking for. Therefore, make the sales force as the right hand you can build a strong enough relationship with the customer.

Given the absence of a best-selling product on the market is influenced by the level of consumer desires, so understand the desires of your customers before creating a product or services.

10 Proven Marketing Tactics for Food Products

If you love to culinary or love to cook it’s not enough to guarantee the success of a person to be so culinary entrepreneurs. You can cook a variety of delicious food was not going to get any results if no consumers who come to enjoy your homemade food.

Besides cooking, there are so many other factors that also need to learn before deciding to dive into a culinary entrepreneurs. One of them as top tactics you need to learn to market your homemade food products to the masses.

For you who pioneered culinary business plan, we will reveal the 10 Top marketing Ideas of food products that must pay attention.

1 Top Food Marketing: Maintain Quality of Taste

Talk about the food business important things to be the main promotional tool a culinary business is a guarantee of quality flavors offered. Consistency is the key to your success tastes run food business. Do not arbitrarily change the necessary seasoning or ingredient in food manufacturing process. Few consumers disappointed with the taste of your cooking, they do not hesitate to gripe to social media.
2 Top Food Marketing: Create Event that invites crowds

occasionally invent contemporary events that could invite the curiosity of consumers. Examples such as holding a bazaar, garage sale, festival band, dance competitions, photo competitions, and other things that can attract consumers flock to the place efforts.
3 Top Food Marketing: Print and Distribute Flyers Ads

Distributing flyers to red lights, schools, colleges, or other crowded place was also able to bring potential customers to your restaurant. Make a flyer advertising with compelling imagery and comes with a contact person where efforts. If there is a promo event, mentioned in a brochure leaflets, so the more people who are interested in the event.
4 Top Food Marketing: Place sticker on site are viewed by many people

Make a sticker with the logo and contact person yourselves, then paste them in places that are easily seen by many people. For example, in a motorcycle helmet, windshield, and others. The more often seen people, so the more people who know of the existence of yours culinary business.
5 Top Food Marketing: Create a map of the location of sales on product packaging

Sometimes less strategic location is also an obstacle for you who have a business. To circumvent it, you can include a map of the location on the packaging of food products. In addition you can also register the location of your efforts on Google, so candidates can find the location of your consumer yourselves with Google apps.
6 Top Food Marketing:: Join the business community

Join an association or business community could be one way to promote your efforts to the general public. In addition, you can also exchange information with other community members and does not rule out the possibility to discover new business opportunities.
7 Top Food Marketing: Active in Social Media

In the digital era, as now, social media can be quite profitable promotional event. Even so effective, many online sellers who can make buying and selling only of social media accounts. So, you can take advantage of social media to introduce yourselves to the masses.
8 Top Food Marketing: Introduce to the authorities

being closer to the agency or agencies that are relevant to your business can also be a promotional event that is quite effective. For example, as came to the Department of Cooperatives and SMEs to be able to participate in the exhibition or to the Department of Health to obtain permission for the port on which your products are marketed.
9 Top Food Marketing: Cooperation with the travel tour

This kind of marketing strategy is now starting to have the owner of the restaurant, you can also start cooperating with travel agencies to cooperate in making a snack or meal for a travel agent who brought the group and passed the restaurant’s yours. Generally, a travel agent who brought the group to get a fee from the owner of the restaurant.
10 Top Food Marketing: Create a periodic discount program

To pamper your consumer, you can conduct periodic program discount. For example, to commemorate the birthday of the consumer, you can give a voucher for consumers to come to your restaurant on his birthday along with five of his friends.

Want to Sell Item but Difficult to Pricing a Product, read this!

Many manufacturers who can make a quality product on a small scale or a large scale. However, not a few of the producers who have not been able to dominate the market well so that they do not understand in determining the selling price of the product and how it’s marketing. Whereas an entrepreneur must want to get big profits from sales of its products.

A good selling price is the price that applies generally or often called the market price and the price that is considered appropriate by the consumer. The selling price of the products as well be something that is very sensitive to the business continuity as well as your business, because there are quite a lot of things that will be affected by the selling price of the products you specify.

1. Customers

we can’t denied that the customer is a priority for you in selling business, so make sure that you specify the sale price can be accepted by the customer. This means that the selling price to determine the quality you offer to your target customers. If you do not consider this important factor, it could be a product that you offer will not be sold.

2. Competitors

It is also important for you as a business person to look at the price offered by a competitor who has a product similar to yours. Therefore, make sure the selling price of your products can compete with the price of competitor products. That means you have to really pay attention to the rate of profit, if the level of profit that you have set the selling price is too expensive, you may want to lower the rate of profit.

3. Cost

Cost is a major factor in determining the selling price of products, therefore do not get the price that you set sodium absorption ratio can cover the costs that have already happened. That means you have to be cautious and careful in calculating the costs incurred. Make sure also that no fees are missing or do not want to include in the calculation. If there is no fee to count, then it will cause the price is not right, so it will affect the level of profits even cause harm.
4. Benefit to Businesses

The meaning of this important point, namely, whether the sale price you set is worthy or not. The value can be appropriate if the selling price could give profit as you expect. If profits are expected to be achieved then it will be easier for you to expand the development of business you have.

Identify your consumer Behavior before Promote your product

we found variety of customers with different behaviors. There are consumer friendly and accepts us with good deals, there are consumers who are too demanding, there are consumers who are too detailed and difficult to make a decision to buy a product or service, and there are also buyers who are passive and less interested in what we deliver.

The consumer behaviors often make us rush and become one of the obstacles in marketing products or services. However, as an entrepreneur and a true marketer, we should be able to learn about the behavior of the consumer and for planning marketing strategies according to their behavior.

Well, to help businesses and marketers who have difficulty dealing with various behaviors of consumers, here we inform some consumer behavior that we often encounter in the field along with tips on how to deal with it.

Aggressive Consumers

Usually they do not like to waste time, and want the optimal results. Therefore much as possible not too much ado when faced with aggressive customers, provide information on products and services clearly and to the point (to the point). Convince them to inform the benefits they can get from the product or service being offered. So that they are interested in us, and eventually decided to buy the product.

Friendly Consumer

Consumer friendly face would be nice, but it does not mean we can respond to it next to the eye and did not do any marketing strategy to attract their attention. If you find consumers who are friendly enough, then the user’s welcome by trying to become their friend. Good relations, indirectly can build customer loyalty. So they do not hesitate to decide subscribe to the products or services that we offer.

Detailed and Criticizers Consumer

Subsequent consumer behavior that consumers are very conscientious and happy to criticize the products or services that we offer. To convince consumers like this, please provide complete and detailed information. Make sure all the points you want to offer the consumer can understand. Because they will continue to seek additional information, before they decide to buy a product.

Faced with a passive consumer is certainly not an easy affair for entrepreneurs and traders. These consumers are more likely to be silent and difficult to be interested in an offer. Therefore as a marketer you have to be smart to take their hearts, try to offer products or services that often they need. Therefore, consumers are more interested in buying this kind of product or service into their key requirements.

After about a variety of consumer behavior along with strategies to deal with it, I hope the reader can provide the best service for consumers. Because after all, the consumer plays an important role in the success of your business. Get to know your consumer behavior, and provide excellent service to them. Good work and successful greeting.

Marketing Tips: 5 Things Consumers Do Before Shopping Online

Nowadays people very practical , most people prefer to buy goods online. Especially now that the digital world has been able to indulge the consumer to choose a wide range of products only from the screen of the gadget. This is what makes the online store business growth in Indonesia experienced a rapid surge, since the last few years.

To deal with the online market competition intensifies, the online business to be a smart marketing strategy. Not just standing by relying on the internet and hope customers come by itself, but the online business should also be able to identify the kind of character the consumers that they face and how they behave before they make a purchase decision.

1. When planning shopping, around 77% of the respondents usually check first.

This step is taken to determine the promotional program takes place and inspect stock items they want to buy. After obtaining the information, the consumer usually does not immediately make a purchase, they still need some time to reconsider his decision before shopping online.

2. Inspect all variations of existing products, before finally determine the choice.

Although each day the number of internet users in Indonesia continues to increase, but in fact there are only about 13.3 percent of Indonesian Internet users who make purchases online. Most consumers in Indonesia are still afraid to be deceived, because many cases of online fraud. In order to not suffer a worse fate, online shoppers usually check all the variants of the products sold on an online site before being absolutely sure to specify a choice.
3. Dont get Upset if your consumers compare prices with other shop/ online shop

The terms of bargaining were not only in traditional markets. Although the system has been done with the purchase of advanced technology, but the habits of Indonesian consumers to compare the price with the store next door and bid at a lower price is still often faced by online businesses.
4. Ensure the payment system can be done very easily.

Most of the consumers who shop online are dominated by women, to make sure that you apply the payment system is not difficult for them to make a payment. At a minimum you can use three numbers with a different bank account, so that they can make payments in accordance with the bank that they have.
5. Testimony from other buyers greatly influence the consumer’s decision to shop online.

One of the driving factors that are very effective to influence consumer purchase in the online marketplace is testimony from other consumers who have used the product or service from you. Review submitted by other consumers, will indirectly affect the level of consumer confidence, because they cannot hold that product directly.

Boost Your Business Competitiveness With This Marketing Tips

To be successful in business world you can’t avoid competition and it was inevitable. It could even be said, the emergence of the risk of competition in business.

In anticipation of the onslaught of market competition from competitors, it does not hurt when you prepare your marketing strategy as early as possible to win the competition that is around you. Then, what kind of marketing strategy you need to prepare to win the market competition?

Here some strategy that you might try for your business.

  1. Observing market developments and evaluate the products or services offered.

Changing interests and needs of the consumer, would be one of the important factors that need your attention. Therefore, in order to provide added value for your customers, do a market survey on a regular basis so that you can upgrade the quality of the products and services you offer.

For example just like running a culinary business, today many consumers who like the service is quick, easy, and inexpensive. It is not surprising when these conditions began to push the culinary business to offer services delivery order to provoke the interest of consumers and enhance the competitiveness of its business in the midst of market competition.

  1. Actively promote your brand of business

As we all know, that your business brand popularity stretcher provide added value for your business development. When brand your business is already widely known, it is possible if consumer confidence will build. In fact, they did not hesitate to loyal to your brand and promote it to others in the vicinity. Promotional strategy that makes Starbucks Coffee won the competition and is well known to consumers to various parts of the country.

  1. Find out about the weaknesses and strengths of the competitors. Besides actively evaluating internal factors in your company, another step that you need to run is looking for information on competitors’ weaknesses and strengths.

That way, you can know how big you’re potential to win the market competition, as well as take advantage of competitors’ weaknesses to remove excess your product

  1. Maintain the strength of your product. After knowing the strengths and weaknesses of your competitors, it is better if you maintain the strength of products you have to keep the loyalty of consumers. If the product you’ve hit the hearts of consumers, then their chances to turn to other products is very small.

Challenge yourself. To attract customers, many businesses are taking a big challenge to improve the competitiveness of business. This strategy can be implemented to their customers by offering new innovations that have not been met by the consumer. For example, such as producing goods or services that are not unique in the market, or it could also hold large-scale promotional events involving consumers.

Remember, the higher the competitiveness that you create, the greater the chances you have to win the market competition. Good information marketing tips enhance the competitiveness of your business can provide additional insight for readers and help beginners who are confused face market competition. Go ahead SME Indonesia and successful greeting!

Marketing Tricks For Small Business

To start business in big city it will challenging, not just competing with similar players, the SMEs should also be able to survive from the larger company. Especially now that the advancement of technology makes it easier to compete freely in the market place

but do not trigger minder even if you are just starting a business. Let’s not compete with big companies from the same business field, as small business you should try this 5 marketing tricks

1. Don’t put an egg in one basket, don’t compete in one particular market

What is meant here is the target market segment of consumers who would you choose, you can choose the smallest market segment or with not many competitors.

2. Brave enough to be different to survive against the big companies.

If you cannot compete in terms of capital funds, you can utilize the creativity of own business in order to be different in the eyes of potential consumers. To attract consumers, create something unique and unprecedented. Conduct a market survey to compare yours with competitor products, further highlight the uniqueness that is not owned by your competition.

3. Make products with a luxurious look though the price is relatively cheap.

When shopping in a supermarket with many choices of products, your customer’s candidates only takes a few seconds before finally deciding to make a purchase. Therefore, it is important for you to create the look of a luxury product packaging so that your product does not look cheap. Remember, the first impression that customers be the main factor determining the purchase.

4. Actively joining exhibition to let your product leveling with huge company with same market

To improve product competitiveness, occasionally you can participate in the exhibition organized by the government or private. In addition to introducing your product to the public, the exhibition also can become a means to get acquainted directly with your competitors. Certainly there is a lot of experience and new information that you get from the exhibition event. There was the possibility also you can get new ideas after meeting with competitors.

5. Establish a good relationship with customers to win the competition.

When you already have a lot of customers, do not waste the advantage. Be sure to always keep a good relationship with each of your customers. Provide fast and precise in order for them not to resort to other players. Therefore, your customers are valuable assets that can help you win the market competition.

New Ideas To Freshen Marketing Strategies

To make our house condition In order , then usually every year we do a refresher by replacing the paint, repairing worn parts and others. Likewise in our business requires new ideas to refresh the sales strategy with the aim of increasing sales.

Review back sales performance to each product

In any business or company usually sells some products. From some of the products we sell there is usually a rapid behavior (fast moving) and less behavior (slow moving). Usually we concentrate on doing sales on products that sell quickly, and ignores products less marketable. Let us re-review of products that are sold less any excess so that we can do promotions and offers products to customers in a way and a new strategy. With the touch of different promotions and fresher can be will increase sales.

Review return frequency of calls to the customer

Now is the time we review the frequency of calls to the customer. While most of the phones that we do is inquire about whether our products to function properly? We must reduce the frequency of these communications. Due to inquire about the functionality of our products is the basic question, so we had to reduce it.

Better to develop a strategy to introduce more valuable things in meetings and communications with the customer. We can discuss new products, services and the latest information about our other products which could be implemented at the customer company. That way we can definitely increase sales of other products and services that we have.

Try to communicate with each customer to get feedback on how well our products and services. When the customer stating our products and services whether that means business ties likely continue. When the customer feedback states are still lacking, it means we must immediately make improvements to cutomer satisfied.

What do we say when selling?

We should review again the communication and media campaign that has been running a year old. We also need to review the emails we’ve sent to the customer. Find and review the writings inappropriate, we may never write emails in an angry tone. From this moment do not ever do that, because writing that anger will result in permanent disability in the liver customer.

If we had made a mistake a year ago try to perform recovery with the customer, to restore relations go back and make sure next year we are facing customer better.