Don’t worry! In this digital world, it is actually very easy to start a business. You can observe how unicorns in the country, for example. Well, don’t be far away for comparison. Or simply put, everyone has the same opportunity to open a business and get their own market.

For that, if you’ve been thinking about starting your business, it’s better for you to start from the easiest first. Currently the digital world is on the rise, and everyone depends on digital platforms. Therefore, online business is a very potential business opportunity. Below are some business ideas for beginners like you to immediately open an online business.

1. Start with an Online Shop

Since the existence of the internet and social media, selling goods between cities and even between countries has become easier. E-commerce is also mushrooming, and you can see for yourself the enthusiasm of the people when shopping online. This is a big opportunity. How to start? You can open your own online store by selling goods that consumers like.

Here you must understand what the buyers want. Market survey and see what types of goods are often purchased. Are you good at cooking? Sell your cooking! Have used but still okay things to sell? Install it in your shop! In essence, you can sell whatever you have if it is acceptable to the market and satisfies the buyer. Just don’t sell yourself, OK?

2. Are you good at design or drawing? Try the Print on Demand business!

3 Online Business Ideas for Beginners
Have you ever seen advertisements with unique designs on social media? Or get ads with custom designs on items like mugs, t-shirts, smartphone cases, and others? This is what is called the Print on Demand business! One business has great potential in the online market. There are many fans.

To start this business, of course you must be able to design and graphics. The unique and trending design has quite a large following. If you are not good at design, you can invite your friends who have skills. The production and printing process is relatively easy. You only need a special machine to print the image in the desired area. With this business you can get a good profit, you know! Interesting, right?

3. Want something easier and more profitable? Become an Affiliate Member

There are many business opportunities that can lead you to success if you can see them carefully. One of them by following the Affiliate Program. This program gives you the opportunity to start a business by becoming a drop shipper. You will be assisted with complete guides and services. Starting from how to build your business to get consumers.

So, those are 3 online business ideas for beginners for those of you who want to start a business. You don’t need to be afraid about losses and profits because both are definitely in business. The most important thing in starting an online business is that you dare to start it. Already interested in starting your own business.

The marketing funnel is an inverted triangle with the top side being wider than the bottom. Logically, the top is the number of people who know about our product or service.

While at the bottom are people who ultimately want to buy and promote our products or services.

“Because not everyone who knows will be interested, and not everyone who is interested in what to buy, and not everyone who buys wants to help promote,”

At the marketing funnel stage, it is divided into five stages. The first is strangers. People who do not know our product or service. Then from there, the marketer’s job is to get strangers interested in a variety of our content, so they know about our product or service.

If they are already interested and want to know about our products or services, they are referred to as visitors. Then the next stage is that they will become leads in various forms. For example, they become following the development of our product or service.

In the next stage, they will become consumers by buying and using our products or services because they want to put more effort into being part of an existing product or service.

After all the stages have been passed, will it stop there? Certainly not. Marketers must try to make these people become promoters by providing reviews, testimonials, and even inviting their friends to come to know, buy, and use a product or service.

Digital Marketing Components

In digital marketing, there are many components to be able to implement it. However, of the many, we can divide it into four components to make it easier to understand.

The first component, search engine marketing. All things that appear on Google or other websites on Google. For example, people searched for pink shoes on Google. The first website that appears does not use advertisements, which is a sign that it has practiced search engine optimization (SEO) well. That is part of marketing, making the website at the very top of the search or the very first page because it will be easier to find.

In contrast to SEO, websites that implement advertisements are called Google Ads. There are also Display Ads which are usually the most used by media pages with ads on the right, left, top or bottom of the page. Google Ads and Display Ads usually fall into the pay per click category.

The second is social media and email marketing. Typically, components of this type use all social media platforms, from Instagram, Facebook, Twitter, to YouTube.

In social media, you can also use paid campaigns by creating a particular campaign and paying to the various social media platforms so that more people see it.

There is also e-mail marketing. Usually obtained from an existing email list or using a third-party service by paying to share the email.

Third is affiliate marketing. The term is affiliated with paying for something to be made, such as digital media coverage that collaborates with online media to make reviews and publications.

Still on the same component, there are also key opinion leaders using influencers and content creators with levels of followers, and not always paid. Well, if it is paid, it is called paid content.

Finally, of all the components that are never separated from digital marketing are analytic tools. Several things that can be analyzed include keywords, hashtags, trends, competitor research, and owned media research.

As said above, implementing SEO properly in digital marketing is also important. In the process, SEO is divided into three stages in parallel, namely preparation, on-page, and off-page.

In preparation, marketers need to prepare keyword research, competitor research, market research, audience research, and site performance research.

Furthermore, when creating a website, of course you can never be separated from two things in terms of technique and in terms of content.

“No matter how good the technique is, if the content doesn’t exist, yes, it’s useless, and vice versa,”

There is a difference in on-page and off-page. On-page is all the factors that exist on the website, such as the short length of keywords, good quality content, neat layout, and tabs on the website, as well as how long and comfortable someone stays on the page that is made.

While off-page are factors outside the website. For example, spreading website content through other websites.

Usually, SEO development takes quite a long time, it can be up to 12 months. In SEO there is also a lot of content that can be shared, so it’s not just talking about articles.

Switching to Google Ads, also has three steps, namely preparation, optimization, and reporting. At each step there is also a long process that must be passed and cannot be separated from research.

“The function of Google Ads is to make the website we have ads and be in the top ranking compared to other websites that don’t have ads.

In the 21st century, people are competing for a wider range of products. Simply using TV for marketing is no longer effective. This is because most of the Indonesian generation consists of millennials.

Of the many marketing skills, digital marketing is a great choice. Why? Because these techniques and skills are not too difficult to learn. All knowledge and information about digital marketing is on the internet and can be accessed by everyone.

Digital Marketing Goals

Maybe you still confused about the purpose of digital marketing. The most important of course is for marketing. Apart from marketing, digital marketing also aims to reach a wider range of consumers using less money.

This is going to be very efficient for many businesses. Who is not tempted by this offer? All companies are starting to look for people who have expertise in digital marketing. They want their companies and products to get wider exposure than before.

Statistical Analysis

To understand digital marketing further, we must understand statistical analysis. Digital marketing has produced very accurate data. This data can also be analysed and generate conclusions about the sales that occurred.

For example, through digital marketing, you can analyse whether a consumer likes the goods we sell or not. This is all done through data analysis. All data will be obtained based on the history of sales and consumers. Several digital analysis tools that can be used, such as Instagram insight and search console.

Digital Marketing Concept

What digital marketing concepts can make people more interested in our products?

First, what people think of when they see a product is its visual appearance. So, through the appearance of a product, this can be an additional attraction in selling a product.

Apart from that, there are also things like searching and browsing. we must often see websites appearing on the first page, right? It’s all thanks to SEO. SEO stands for search engine optimization, can increase the chances of your website or business being found when consumers search the internet.

Second, there is a digital marketing strategy called advertisements. Easily, a company can buy advertisements on social media such as Instagram, Facebook, and so on.

All of this, of course, must be managed by someone who already understands the concept of digital marketing. It is in this position that those of you with digital marketing skills can be very useful for a company.

job vacancy

When looking at the job vacancies of a digital marketer, there’s a lot they can do. Of course, digital marketers themselves are job vacancies that are top careers. There are several examples of vacancies, such as SEO manager or social media manager.

To be able to determine that you’ll have the ability to achieve your goals it’s important to discover a great and professional New york city Internet Search Engine Marketing agency. Browse around for any so known as “get me on the top” mission SEMs or SEOs and evaluate their performance within the sector you want to pursue on the web Marketing arena. It’s effort as well as in time you need to have the ability to master the majority of the “secrets of the pros” to race ahead your competition and keep your alluring position on top rung from the ladder. It’s possible to study many e-books and visit diverse forums or blogs to explore the internet search engine particulars nevertheless the advice of the expert Search engine marketing can’t be disregarded. Those are the individuals who day in and day trip work at experienceing this greatest results about the publicity front and may make certain of the preferred results on the internet. Everybody cannot get on the top from the web indexing pages but many is capable of an appropriate presence within the first five pages of Google, Yahoo, and MSN etc.

Do you know? A good website structure makes it easy for user navigation as well as good for SEO. On the other hand, without a good structure your website will appear cluttered and difficult to navigate. Google will also find it difficult to distinguish which content is important and which is not.

Then, how do you create an SEO friendly website structure?

Relax, in this article we will explain everything. So, you have a better chance of being in the top search engine rankings. Okay, let’s get started!

What is Website Structure?

Website structure is the arrangement of important pages on the website. Usually the structure or architecture of this website will be seen from the main navigation or menu.

A good website structure keeps the various pages on your website linked together. That way, visitors can experience a good user experience. This is because visitors can easily find the information they need.

However, website structure is not only important for the user’s point of view. It is also essential for SEO or Search Engine Optimization. Because, with a good website structure, the Google bot will find it easier to browse your website pages. This also affects the ranking of website pages in search engines.

Why is Website Structure Important?

There are at least five reasons why you must pay attention to the structure of the website. Here’s the explanation:

1. Can Affect User Experience (UX)

As we mentioned earlier, a good website architecture will greatly affect the user experience of your website visitors. Apart from being easy to navigate, it is also easier for visitors to find the content or product they need.

It’s different when visitors find it difficult to find the page they are looking for. Maybe without thinking, visitors will leave your website. Very detrimental, right?

2. Make it easy to crawl

A good website structure can not only help users find the content they need. But it also helps web crawlers to access and find the connection between content that you create. From there, it will be easier for web crawlers to index your content in search engines.

3. Can Provide Sitelinks

With a good website structure, you can get sitelinks for your website. Sitelinks are a unique display of Google’s search results. This display shows the homepage link with the important pages below.

Sitelinks are very useful for the SEO of your website. Some of the benefits include:

Improve brand reputation.

Increase customer trust.

Helps you dominate search results.

Increase click rate.

Speed ​​up conversion.

4. Avoiding Competing Content from the Same Website

The website structure prevents you from potentially competing content (cannibal content). This kind of competition is very detrimental because it reduces the traffic that each content gets.

The competition in question may occur when you have several similar content blog posts. For example, say you have several articles about WordPress errors and use the same keywords for the content.

Similar content makes it difficult for Google to decide which content is the most important. The result is that your content competes with each other to be in the top position of Google.

The solution, you must create a taxonomic structure and good internal links. So the content is more clearly related and does not compete with each other.

Different Types of Website Structure

Many people think that only one kind of website structure is correct. In fact, there are four types of website structures that you can use. Anything?

type of website structure

Hierarchy. This type of website structure is the most common and preferred. The pages are arranged in a tree-like structure. The parent page with more general information is at the very top of the structure. The parent page is then categorized into several child pages with more detailed information.

Linear. The sequence type website structure is the simplest. All information is arranged linearly. Can be from the most general to the most specific. It can also be alphabetic. This structure is suitable for educational or training websites.

Matrix. The matrix type website structure provides many relevant links for the user. With a wide collection of topics. Users are free to choose which next link or page they want to visit.

Network. This type of website structure is more dynamic than others. With this type of structure, users can freely decide what links or pages they want to visit next. Users can have their own search experience by utilizing the search feature.

How to Create an SEO Friendly Website Structure?

There are several steps you need to take to create an SEO friendly website structure, namely:

1. Make Website Plan

Try to write down all the content ideas that you want to put on the website. Then, group all the content into more general categories. Then arrange everything so that they are connected.

2. Pay attention to the link page on the homepage

The homepage is at the top of the website structure. That means, the homepage becomes the first page that visitors access before going to other pages.

That’s why you need to link some of the most important page links to the homepage. That way, the opportunity for visitors to open important pages is greater. They will also find information more easily.

3. Make Navigation Clear and reader friendly

To have a well-structured homepage, you need to make clear navigation. There are two types of navigation that you can add to your website, namely menus and breadcrumbs.

Menu

The menu is the main navigation element on the website. Usually, the main menu is placed at the top of the homepage. To be precise, next to the exact logo or website name.

Many people use menus to display category pages that contain large amounts of content. In addition, the menu can also be used to link to a landing page or contact page.

Breadcrumbs

Breadcrumbs are additional navigation on a website. This navigation is in the form of text with a link and is usually above the page title.

Breadcrumbs help visitors know where they are on your website. Here is an example of a breadcrumbs trail on a website.

4. Use a Taxonomy

In order for your navigation to be more organized, try using the taxonomies system in WordPress or other CMS. Taxonomies are used to group content by categories or tags. So, visitors can more easily find other articles that are as close as possible.

Categories

One blog can consist of several general categories. If in an online fashion store, you can create categories such as “Women”, “Men”, “Children”, and others.

So, each of these categories can still be made in more detail with sub-categories. For example, in “T-shirts”, “Shirts”, “Pajamas”, “Jackets”, “Underwear”, “Bottoms”, and others.

Tags

Apart from creating categories, you can also use tags to group content. In contrast to categories whose structure is a hierarchy, tags have no structure.

Even so, tags are still important to use. Tags can indicate to visitors that there are other related products or posts. So, website visitors can find other content that they find interesting.

tags in the website structure

5. Don’t Forget the Internal Link!

Maybe you have started to understand that the structure of the website is related to content categorization and links to related content. Therefore, now is the time to learn how to use internal links.

Internal link is a term for linking content on your website. This internal link cannot be done arbitrarily. Two linked pages must have a related topic.

Here is a further discussion of internal links for two kinds of websites:

Internal Link for Blog

For blogs, it’s the same as compiling a hierarchy of categories earlier. You should write about some of the more general or broad-based topics first. Then you just make various posts from some of the main topics earlier. If so, you can provide internal links on content that is still related to the topic.

For example, our blog post with the topic of frameworks will have internal links with topics of various frameworks (for example: Laravel, Codeigniter, VueJs), and how to install those frameworks. So, that way visitors can learn more and more deeply about topics related to the framework.

Try to provide lots of relevant internal links to your important blog posts. So, visitors will not only stop on your important pages, but also on other related pages.

Internal Link for Online Shop

Internal links in online shops work differently from those on blogs. In an online shop, you want your visitor to stay on one page, until he or she makes a purchase.

6. Manage Your Website Structure

Even after the structure of your website has been created, your task is not complete. You still have to do maintenance. You have to pay close attention to the structure of the website, when adding new content.

In other words, website architecture is part of your long term SEO strategy. To manage your website structure, you need to do the following:

Audit your content

A content audit means that if you have an outdated article, you have to update it and then republish it. For example, there is an article that you never visited, you might consider deleting it.

But remember, don’t carelessly delete pages or articles! Because, if Google can’t find the page because it has been deleted, then your user will get a 404 error page. If so, website SEO will be bad.

To prevent that from happening, you need to redirect the URL of the page that you deleted. By redirecting the page, instead of finding a 404 error page, your users will find other relevant pages.

Avoid the Similar Keyword

Your website will contain a lot of content. From broad topics, to specific ones. Then you have to be careful with the same or very similar keywords when adding content.

If not, you could lose ranking on Google. That’s because you are competing with articles on your own web.

Therefore, it is necessary to research the performance of your content. So, you know what to do. For example, do you need to combine content with the same keywords or do a redirect.

Check back your taxonomy

Checking website taxonomy is one way of managing your website structure. Try to check again whether the arrangement of categories and sub-categories of your website is still in accordance with the content created.

For example, suppose that one category contains more content than other categories. That means, maybe you need to create a new category. Conversely, if there is a category that contains only a few pages, it is better to delete that category. You can also select move the page and merge it into another category.

Then, if you created an HTML sitemap manually, try updating it after changing the structure of your site. However, if you have an XML sitemap, re-submit it back to the Google Console.

Time to Create an SEO Friendly Website Structure!

A good website structure increases your website’s reputation in the eyes of Google and visitors. That’s why there’s nothing wrong with spending more energy to pay attention to this one thing. Whether you are just starting to create a website or when you want to rearrange the structure of the website that you are running.

Use Clear Metrics
From the first two steps, you have got your goals and target audience for your social media marketing. In order to always evaluate the performance of social media marketing strategies, you need to set clear and measurable metrics.

Metrics are useful for measuring your goals or goals for your social media marketing strategy. So you can find out whether your goals have been achieved or not through this metric.

Here are some of the metrics that are often used in social media campaigns:

Reach
Reach is the number of unique users who see your posts on social media

Engagement
Engagement is the amount of interaction in your social media content.

Hashtag and Keyword Performance
Hashtags and Keyword Performance are the performance of your social media content in certain hashtags and keywords

1. Competitive Research
   Almost all business owners now use social media for marketing. Likewise with your competitors. In order to win competitions on social media, you need to research your business competitors.

Learn what your competitors’ social media campaigns are like. What keywords they use, what hashtags they use, to what content concepts they apply. Not that you steal a competitor’s idea, but rather as an analysis for consideration in carrying out your social media strategy.

1. Create content that is relevant and interesting
   After determining the appropriate social media platform, finding the target audience, and setting goals, now is the time for you to create content.

There are a number of things you need to pay attention to before creating content. Because there are some content that is not profitable, it can even make people unfollow or unlike your business’s social media. Here are six unfollowing factors / unlike social media profiles of a business based on rise

Therefore before you decide to venture into the business, it is essential to conduct research or market survey to determine the desires and needs of targeted consumers

In this case, you can use a simple way to determine customer interest towards a product. Here we inform some of the marketing strategies of SMEs to know the desires of your customers.

1. Direct Inquiry to customers

   this simple strategy we often encounter in the field, but as consumers we do not realize that in fact the businesses are conducting market surveys in the simplest way to find out the interests and needs of the consumer. For instance, if we buy bath soap products in grocery stores, usually the merchant does not hesitate to ask a soap product brand we wanted before they provide services. Know that out of the question, the grocery store merchants can specify any brand of soap the most demanding consumers, so that in the future they will shop brand of soap is the most preferred consumer.

2. Be customer for your own business

   positioning yourself as if you are a customer of your own business can be enough to help businesses to understand each customer’s viewpoint. With this strategy you can feel what they feel and know what they need. Furthermore, do not hesitate to improve product quality and service you have, so that the consumer viewpoint on your business could be better.

3. The questionnaire and survey

   Quite often business people or tables knowingly questionnaire survey to find out what the customer desires and measure how satisfied were obtained every customer. In carrying out this strategy you can create a questionnaire or survey in written form and interview directly with the customer. This way may often we encounter when we buy a product in the supermarket, and there are officers SPG (sales promotion girl) who asks our data to conduct market surveys.

4. Looking at the statistical data of customers

   to find out the customer’s wishes, you can analyze whether your customers are satisfied with the products sold by viewing statistical data customers. If they continue to come back and repeated use of a product or service, it could mean that your product is in conformity with their needs and desires. However, if the average consumer just buy your product once, then the unquestionable quality of the product that you are marketing.

5. Survey your sales staff

The desire of every customer can know from the salesperson that you have. Because, they are the ones who best understand what the customer complaints and knowing also what many customers are looking for. Therefore, make the sales force as the right hand you can build a strong enough relationship with the customer.

Given the absence of a best-selling product on the market is influenced by the level of consumer desires, so understand the desires of your customers before creating a product or services.

Besides cooking, there are so many other factors that also need to learn before deciding to dive into a culinary entrepreneurs. One of them as top tactics you need to learn to market your homemade food products to the masses.

For you who pioneered culinary business plan, we will reveal the 10 Top marketing Ideas of food products that must pay attention.

1 Top Food Marketing: Maintain Quality of Taste

Talk about the food business important things to be the main promotional tool a culinary business is a guarantee of quality flavors offered. Consistency is the key to your success tastes run food business. Do not arbitrarily change the necessary seasoning or ingredient in food manufacturing process. Few consumers disappointed with the taste of your cooking, they do not hesitate to gripe to social media.
2 Top Food Marketing: Create Event that invites crowds

occasionally invent contemporary events that could invite the curiosity of consumers. Examples such as holding a bazaar, garage sale, festival band, dance competitions, photo competitions, and other things that can attract consumers flock to the place efforts.
3 Top Food Marketing: Print and Distribute Flyers Ads

Distributing flyers to red lights, schools, colleges, or other crowded place was also able to bring potential customers to your restaurant. Make a flyer advertising with compelling imagery and comes with a contact person where efforts. If there is a promo event, mentioned in a brochure leaflets, so the more people who are interested in the event.
4 Top Food Marketing: Place sticker on site are viewed by many people

Make a sticker with the logo and contact person yourselves, then paste them in places that are easily seen by many people. For example, in a motorcycle helmet, windshield, and others. The more often seen people, so the more people who know of the existence of yours culinary business.
5 Top Food Marketing: Create a map of the location of sales on product packaging

Sometimes less strategic location is also an obstacle for you who have a business. To circumvent it, you can include a map of the location on the packaging of food products. In addition you can also register the location of your efforts on Google, so candidates can find the location of your consumer yourselves with Google apps.
6 Top Food Marketing:: Join the business community

Join an association or business community could be one way to promote your efforts to the general public. In addition, you can also exchange information with other community members and does not rule out the possibility to discover new business opportunities.
7 Top Food Marketing: Active in Social Media

In the digital era, as now, social media can be quite profitable promotional event. Even so effective, many online sellers who can make buying and selling only of social media accounts. So, you can take advantage of social media to introduce yourselves to the masses.
8 Top Food Marketing: Introduce to the authorities

being closer to the agency or agencies that are relevant to your business can also be a promotional event that is quite effective. For example, as came to the Department of Cooperatives and SMEs to be able to participate in the exhibition or to the Department of Health to obtain permission for the port on which your products are marketed.
9 Top Food Marketing: Cooperation with the travel tour

This kind of marketing strategy is now starting to have the owner of the restaurant, you can also start cooperating with travel agencies to cooperate in making a snack or meal for a travel agent who brought the group and passed the restaurant’s yours. Generally, a travel agent who brought the group to get a fee from the owner of the restaurant.
10 Top Food Marketing: Create a periodic discount program

To pamper your consumer, you can conduct periodic program discount. For example, to commemorate the birthday of the consumer, you can give a voucher for consumers to come to your restaurant on his birthday along with five of his friends.

The philosophy of optimizing planning has its foundation in operations research. The optimizing planner seeks to model various aspects of the organization and define them as objective functions. Efforts are then directed so that an objective function is maximized (or minimized), subject to the constraints imposed by management or forced by the environment. For example, an objective
may be to obtain the highest feasible market share; planning then amounts to searching for different variables that affect market share: price elasticity, plant capacity, competitive behavior, the product’s stage in the life cycle, and so on. The effect of each variable is reduced to constraints on the market share. Then an analysis is undertaken to find out the optimum market share to target.
Unlike the satisfying planner, the optimizer endeavors, with the use of mathematical models, to find the best available course to realize objectives and goals. The success of an optimizing planner depends on how completely and accurately the model depicts the underlying situation and how well the planner can figure out solutions from the model once it has been built.

The philosophy of adapting planning is an innovative approach not yet popular in practice. To understand the nature of this type of planning, let us compare it to optimizing planning. In optimization, the significant variables and their effects are taken for granted. Given these, an effort is made to achieve the optimal result. With an adapting approach, on the other hand, planning

may be undertaken to produce changes in the underlying relationships themselves and thereby create a desired future. Underlying relationships refer to an organization’s internal and external environment and the dynamics of the values of the actors in these environments (i.e., how values relate to needs and to the satisfaction of needs, how changes in needs produce changes in values,
and how changes in needs are produced).

The objective of this information is to help you understand some techniques of promoting an internet business that I take advantage of to enhance my search ratings as well as for creating my presence online and they’re free.

Listed here are step-by-step particulars to enable you to get began at this time.

Step One – Your internet presence and wordpress blog

You have to make your own website for marketing an internet business. Knowing how to get it done then it’s inexpensive really free for you personally. You are able to setup free wordpress blog and take cpanel hosting panel. For the reason that you’ll find a choice of “Fantastio”. Install word press from that in couple of minutes by pressing some buttons. Once to control your emotions it can help you develop your personal identity in online market.

Step Two – Effective design

When your blog is prepared, you have to give design into it that will pull the site visitors to your website and it is appropriate for marketing an internet business. Word press user interface styles are used by lots of companies to create their websites making their websites effective. From wordpress you are able to choose any theme for the word press blog as it features a excellent assortment of styles from appearance section. You may choose whichever is appropriate for the business.

Step Three – Blog configurations

To begin marketing an internet business, you may create a header graphic for the blog. If you don’t understand how to create you’ll be able to just learn it online videos available. In case your blog doesn’t need any graphic you’ll be able to just enter your site title within the setting section because it seems on the top from the blog. To possess offered search benefits you may also setup permalink structure from the links of the blog.

Step Four – Plug ins

For automation of the work you’ll need plug ins for that academy of the blogs. For that marketing an internet business you will find some methods of website companies plug ins like si-captcha-for-wordpress, exclude-pages etc. These plug ins enable you to rank greater in search engines like google. Even I personally use plug ins for enhancing my ratings in a variety of search engines like google.