The large number of existing online shops makes us as online shop owners have to be creative so that our shop can still get buyers and even grow. In the following, I will try to summarize 5 ways to attract online buyers.

1. Pay attention to the product photos that will be uploaded

Product photos are one of the things that can steal a buyer’s attention. To make the product more attractive, make sure the image is not blurry and pay attention to three important compositions during the shooting process, for example, light, color and photo angle.

2. Testimonials or positive reviews from buyers

Testimonials are statements from buyers when using or consuming a particular product or service. So, if you have found a buyer, there’s nothing wrong with asking for a review or testimonial after using our product. Positive reviews can be used as social media content, while if there are unfavorable reviews they can be used as evaluations so that our products get better.

3. Take advantage of social media with certain strategies

Social media is a promotional medium that can reach a wider range of products. Now, various social media are equipped with the latest features. So, try to make good use of it. For example, on TikTok, you can promote products using popular sounds. Apart from that, you can also use Instagram Reels to boost new audiences and engagement for your online store.

4. Get to know your target audience more closely

The target audience is the group of consumers most likely to be interested in the product or service being offered. Not all audiences like the product. So, it is advisable to know beforehand. For example, if you want to sell outdoor equipment, the target audience is young people aged 17-39 years who are adventurous. The use of language style can also be adjusted, for example choosing words that tend to be relaxed or informal to sell outdoor equipment.

5. Pricing psychology strategy

Affordable or affordable prices with good product quality are one of the main factors and can influence buyers. It is better not to set a price that is too high (eg 200% of the capital price) without proper calculations. The reason is many buyers are likely to compare prices with other competitors. For pricing, you can put odd numbers like 5 or 9. Setting prices with odd numbers will have an effect on the buyer, that the product is much cheaper than products using even numbers.

Don’t worry! In this digital world, it is actually very easy to start a business. You can observe how unicorns in the country, for example. Well, don’t be far away for comparison. Or simply put, everyone has the same opportunity to open a business and get their own market.

For that, if you’ve been thinking about starting your business, it’s better for you to start from the easiest first. Currently the digital world is on the rise, and everyone depends on digital platforms. Therefore, online business is a very potential business opportunity. Below are some business ideas for beginners like you to immediately open an online business.

1. Start with an Online Shop

Since the existence of the internet and social media, selling goods between cities and even between countries has become easier. E-commerce is also mushrooming, and you can see for yourself the enthusiasm of the people when shopping online. This is a big opportunity. How to start? You can open your own online store by selling goods that consumers like.

Here you must understand what the buyers want. Market survey and see what types of goods are often purchased. Are you good at cooking? Sell your cooking! Have used but still okay things to sell? Install it in your shop! In essence, you can sell whatever you have if it is acceptable to the market and satisfies the buyer. Just don’t sell yourself, OK?

2. Are you good at design or drawing? Try the Print on Demand business!

3 Online Business Ideas for Beginners
Have you ever seen advertisements with unique designs on social media? Or get ads with custom designs on items like mugs, t-shirts, smartphone cases, and others? This is what is called the Print on Demand business! One business has great potential in the online market. There are many fans.

To start this business, of course you must be able to design and graphics. The unique and trending design has quite a large following. If you are not good at design, you can invite your friends who have skills. The production and printing process is relatively easy. You only need a special machine to print the image in the desired area. With this business you can get a good profit, you know! Interesting, right?

3. Want something easier and more profitable? Become an Affiliate Member

There are many business opportunities that can lead you to success if you can see them carefully. One of them by following the Affiliate Program. This program gives you the opportunity to start a business by becoming a drop shipper. You will be assisted with complete guides and services. Starting from how to build your business to get consumers.

So, those are 3 online business ideas for beginners for those of you who want to start a business. You don’t need to be afraid about losses and profits because both are definitely in business. The most important thing in starting an online business is that you dare to start it. Already interested in starting your own business.

In the 21st century, people are competing for a wider range of products. Simply using TV for marketing is no longer effective. This is because most of the Indonesian generation consists of millennials.

Of the many marketing skills, digital marketing is a great choice. Why? Because these techniques and skills are not too difficult to learn. All knowledge and information about digital marketing is on the internet and can be accessed by everyone.

Digital Marketing Goals

Maybe you still confused about the purpose of digital marketing. The most important of course is for marketing. Apart from marketing, digital marketing also aims to reach a wider range of consumers using less money.

This is going to be very efficient for many businesses. Who is not tempted by this offer? All companies are starting to look for people who have expertise in digital marketing. They want their companies and products to get wider exposure than before.

Statistical Analysis

To understand digital marketing further, we must understand statistical analysis. Digital marketing has produced very accurate data. This data can also be analysed and generate conclusions about the sales that occurred.

For example, through digital marketing, you can analyse whether a consumer likes the goods we sell or not. This is all done through data analysis. All data will be obtained based on the history of sales and consumers. Several digital analysis tools that can be used, such as Instagram insight and search console.

Digital Marketing Concept

What digital marketing concepts can make people more interested in our products?

First, what people think of when they see a product is its visual appearance. So, through the appearance of a product, this can be an additional attraction in selling a product.

Apart from that, there are also things like searching and browsing. we must often see websites appearing on the first page, right? It’s all thanks to SEO. SEO stands for search engine optimization, can increase the chances of your website or business being found when consumers search the internet.

Second, there is a digital marketing strategy called advertisements. Easily, a company can buy advertisements on social media such as Instagram, Facebook, and so on.

All of this, of course, must be managed by someone who already understands the concept of digital marketing. It is in this position that those of you with digital marketing skills can be very useful for a company.

job vacancy

When looking at the job vacancies of a digital marketer, there’s a lot they can do. Of course, digital marketers themselves are job vacancies that are top careers. There are several examples of vacancies, such as SEO manager or social media manager.

Do you know? A good website structure makes it easy for user navigation as well as good for SEO. On the other hand, without a good structure your website will appear cluttered and difficult to navigate. Google will also find it difficult to distinguish which content is important and which is not.

Then, how do you create an SEO friendly website structure?

Relax, in this article we will explain everything. So, you have a better chance of being in the top search engine rankings. Okay, let’s get started!

What is Website Structure?

Website structure is the arrangement of important pages on the website. Usually the structure or architecture of this website will be seen from the main navigation or menu.

A good website structure keeps the various pages on your website linked together. That way, visitors can experience a good user experience. This is because visitors can easily find the information they need.

However, website structure is not only important for the user’s point of view. It is also essential for SEO or Search Engine Optimization. Because, with a good website structure, the Google bot will find it easier to browse your website pages. This also affects the ranking of website pages in search engines.

Why is Website Structure Important?

There are at least five reasons why you must pay attention to the structure of the website. Here’s the explanation:

1. Can Affect User Experience (UX)

As we mentioned earlier, a good website architecture will greatly affect the user experience of your website visitors. Apart from being easy to navigate, it is also easier for visitors to find the content or product they need.

It’s different when visitors find it difficult to find the page they are looking for. Maybe without thinking, visitors will leave your website. Very detrimental, right?

2. Make it easy to crawl

A good website structure can not only help users find the content they need. But it also helps web crawlers to access and find the connection between content that you create. From there, it will be easier for web crawlers to index your content in search engines.

3. Can Provide Sitelinks

With a good website structure, you can get sitelinks for your website. Sitelinks are a unique display of Google’s search results. This display shows the homepage link with the important pages below.

Sitelinks are very useful for the SEO of your website. Some of the benefits include:

Improve brand reputation.

Increase customer trust.

Helps you dominate search results.

Increase click rate.

Speed ​​up conversion.

4. Avoiding Competing Content from the Same Website

The website structure prevents you from potentially competing content (cannibal content). This kind of competition is very detrimental because it reduces the traffic that each content gets.

The competition in question may occur when you have several similar content blog posts. For example, say you have several articles about WordPress errors and use the same keywords for the content.

Similar content makes it difficult for Google to decide which content is the most important. The result is that your content competes with each other to be in the top position of Google.

The solution, you must create a taxonomic structure and good internal links. So the content is more clearly related and does not compete with each other.

Different Types of Website Structure

Many people think that only one kind of website structure is correct. In fact, there are four types of website structures that you can use. Anything?

type of website structure

Hierarchy. This type of website structure is the most common and preferred. The pages are arranged in a tree-like structure. The parent page with more general information is at the very top of the structure. The parent page is then categorized into several child pages with more detailed information.

Linear. The sequence type website structure is the simplest. All information is arranged linearly. Can be from the most general to the most specific. It can also be alphabetic. This structure is suitable for educational or training websites.

Matrix. The matrix type website structure provides many relevant links for the user. With a wide collection of topics. Users are free to choose which next link or page they want to visit.

Network. This type of website structure is more dynamic than others. With this type of structure, users can freely decide what links or pages they want to visit next. Users can have their own search experience by utilizing the search feature.

How to Create an SEO Friendly Website Structure?

There are several steps you need to take to create an SEO friendly website structure, namely:

1. Make Website Plan

Try to write down all the content ideas that you want to put on the website. Then, group all the content into more general categories. Then arrange everything so that they are connected.

2. Pay attention to the link page on the homepage

The homepage is at the top of the website structure. That means, the homepage becomes the first page that visitors access before going to other pages.

That’s why you need to link some of the most important page links to the homepage. That way, the opportunity for visitors to open important pages is greater. They will also find information more easily.

3. Make Navigation Clear and reader friendly

To have a well-structured homepage, you need to make clear navigation. There are two types of navigation that you can add to your website, namely menus and breadcrumbs.

Menu

The menu is the main navigation element on the website. Usually, the main menu is placed at the top of the homepage. To be precise, next to the exact logo or website name.

Many people use menus to display category pages that contain large amounts of content. In addition, the menu can also be used to link to a landing page or contact page.

Breadcrumbs

Breadcrumbs are additional navigation on a website. This navigation is in the form of text with a link and is usually above the page title.

Breadcrumbs help visitors know where they are on your website. Here is an example of a breadcrumbs trail on a website.

4. Use a Taxonomy

In order for your navigation to be more organized, try using the taxonomies system in WordPress or other CMS. Taxonomies are used to group content by categories or tags. So, visitors can more easily find other articles that are as close as possible.

Categories

One blog can consist of several general categories. If in an online fashion store, you can create categories such as “Women”, “Men”, “Children”, and others.

So, each of these categories can still be made in more detail with sub-categories. For example, in “T-shirts”, “Shirts”, “Pajamas”, “Jackets”, “Underwear”, “Bottoms”, and others.

Tags

Apart from creating categories, you can also use tags to group content. In contrast to categories whose structure is a hierarchy, tags have no structure.

Even so, tags are still important to use. Tags can indicate to visitors that there are other related products or posts. So, website visitors can find other content that they find interesting.

tags in the website structure

5. Don’t Forget the Internal Link!

Maybe you have started to understand that the structure of the website is related to content categorization and links to related content. Therefore, now is the time to learn how to use internal links.

Internal link is a term for linking content on your website. This internal link cannot be done arbitrarily. Two linked pages must have a related topic.

Here is a further discussion of internal links for two kinds of websites:

Internal Link for Blog

For blogs, it’s the same as compiling a hierarchy of categories earlier. You should write about some of the more general or broad-based topics first. Then you just make various posts from some of the main topics earlier. If so, you can provide internal links on content that is still related to the topic.

For example, our blog post with the topic of frameworks will have internal links with topics of various frameworks (for example: Laravel, Codeigniter, VueJs), and how to install those frameworks. So, that way visitors can learn more and more deeply about topics related to the framework.

Try to provide lots of relevant internal links to your important blog posts. So, visitors will not only stop on your important pages, but also on other related pages.

Internal Link for Online Shop

Internal links in online shops work differently from those on blogs. In an online shop, you want your visitor to stay on one page, until he or she makes a purchase.

6. Manage Your Website Structure

Even after the structure of your website has been created, your task is not complete. You still have to do maintenance. You have to pay close attention to the structure of the website, when adding new content.

In other words, website architecture is part of your long term SEO strategy. To manage your website structure, you need to do the following:

Audit your content

A content audit means that if you have an outdated article, you have to update it and then republish it. For example, there is an article that you never visited, you might consider deleting it.

But remember, don’t carelessly delete pages or articles! Because, if Google can’t find the page because it has been deleted, then your user will get a 404 error page. If so, website SEO will be bad.

To prevent that from happening, you need to redirect the URL of the page that you deleted. By redirecting the page, instead of finding a 404 error page, your users will find other relevant pages.

Avoid the Similar Keyword

Your website will contain a lot of content. From broad topics, to specific ones. Then you have to be careful with the same or very similar keywords when adding content.

If not, you could lose ranking on Google. That’s because you are competing with articles on your own web.

Therefore, it is necessary to research the performance of your content. So, you know what to do. For example, do you need to combine content with the same keywords or do a redirect.

Check back your taxonomy

Checking website taxonomy is one way of managing your website structure. Try to check again whether the arrangement of categories and sub-categories of your website is still in accordance with the content created.

For example, suppose that one category contains more content than other categories. That means, maybe you need to create a new category. Conversely, if there is a category that contains only a few pages, it is better to delete that category. You can also select move the page and merge it into another category.

Then, if you created an HTML sitemap manually, try updating it after changing the structure of your site. However, if you have an XML sitemap, re-submit it back to the Google Console.

Time to Create an SEO Friendly Website Structure!

A good website structure increases your website’s reputation in the eyes of Google and visitors. That’s why there’s nothing wrong with spending more energy to pay attention to this one thing. Whether you are just starting to create a website or when you want to rearrange the structure of the website that you are running.

Therefore before you decide to venture into the business, it is essential to conduct research or market survey to determine the desires and needs of targeted consumers

In this case, you can use a simple way to determine customer interest towards a product. Here we inform some of the marketing strategies of SMEs to know the desires of your customers.

1. Direct Inquiry to customers

   this simple strategy we often encounter in the field, but as consumers we do not realize that in fact the businesses are conducting market surveys in the simplest way to find out the interests and needs of the consumer. For instance, if we buy bath soap products in grocery stores, usually the merchant does not hesitate to ask a soap product brand we wanted before they provide services. Know that out of the question, the grocery store merchants can specify any brand of soap the most demanding consumers, so that in the future they will shop brand of soap is the most preferred consumer.

2. Be customer for your own business

   positioning yourself as if you are a customer of your own business can be enough to help businesses to understand each customer’s viewpoint. With this strategy you can feel what they feel and know what they need. Furthermore, do not hesitate to improve product quality and service you have, so that the consumer viewpoint on your business could be better.

3. The questionnaire and survey

   Quite often business people or tables knowingly questionnaire survey to find out what the customer desires and measure how satisfied were obtained every customer. In carrying out this strategy you can create a questionnaire or survey in written form and interview directly with the customer. This way may often we encounter when we buy a product in the supermarket, and there are officers SPG (sales promotion girl) who asks our data to conduct market surveys.

4. Looking at the statistical data of customers

   to find out the customer’s wishes, you can analyze whether your customers are satisfied with the products sold by viewing statistical data customers. If they continue to come back and repeated use of a product or service, it could mean that your product is in conformity with their needs and desires. However, if the average consumer just buy your product once, then the unquestionable quality of the product that you are marketing.

5. Survey your sales staff

The desire of every customer can know from the salesperson that you have. Because, they are the ones who best understand what the customer complaints and knowing also what many customers are looking for. Therefore, make the sales force as the right hand you can build a strong enough relationship with the customer.

Given the absence of a best-selling product on the market is influenced by the level of consumer desires, so understand the desires of your customers before creating a product or services.

Besides cooking, there are so many other factors that also need to learn before deciding to dive into a culinary entrepreneurs. One of them as top tactics you need to learn to market your homemade food products to the masses.

For you who pioneered culinary business plan, we will reveal the 10 Top marketing Ideas of food products that must pay attention.

1 Top Food Marketing: Maintain Quality of Taste

Talk about the food business important things to be the main promotional tool a culinary business is a guarantee of quality flavors offered. Consistency is the key to your success tastes run food business. Do not arbitrarily change the necessary seasoning or ingredient in food manufacturing process. Few consumers disappointed with the taste of your cooking, they do not hesitate to gripe to social media.
2 Top Food Marketing: Create Event that invites crowds

occasionally invent contemporary events that could invite the curiosity of consumers. Examples such as holding a bazaar, garage sale, festival band, dance competitions, photo competitions, and other things that can attract consumers flock to the place efforts.
3 Top Food Marketing: Print and Distribute Flyers Ads

Distributing flyers to red lights, schools, colleges, or other crowded place was also able to bring potential customers to your restaurant. Make a flyer advertising with compelling imagery and comes with a contact person where efforts. If there is a promo event, mentioned in a brochure leaflets, so the more people who are interested in the event.
4 Top Food Marketing: Place sticker on site are viewed by many people

Make a sticker with the logo and contact person yourselves, then paste them in places that are easily seen by many people. For example, in a motorcycle helmet, windshield, and others. The more often seen people, so the more people who know of the existence of yours culinary business.
5 Top Food Marketing: Create a map of the location of sales on product packaging

Sometimes less strategic location is also an obstacle for you who have a business. To circumvent it, you can include a map of the location on the packaging of food products. In addition you can also register the location of your efforts on Google, so candidates can find the location of your consumer yourselves with Google apps.
6 Top Food Marketing:: Join the business community

Join an association or business community could be one way to promote your efforts to the general public. In addition, you can also exchange information with other community members and does not rule out the possibility to discover new business opportunities.
7 Top Food Marketing: Active in Social Media

In the digital era, as now, social media can be quite profitable promotional event. Even so effective, many online sellers who can make buying and selling only of social media accounts. So, you can take advantage of social media to introduce yourselves to the masses.
8 Top Food Marketing: Introduce to the authorities

being closer to the agency or agencies that are relevant to your business can also be a promotional event that is quite effective. For example, as came to the Department of Cooperatives and SMEs to be able to participate in the exhibition or to the Department of Health to obtain permission for the port on which your products are marketed.
9 Top Food Marketing: Cooperation with the travel tour

This kind of marketing strategy is now starting to have the owner of the restaurant, you can also start cooperating with travel agencies to cooperate in making a snack or meal for a travel agent who brought the group and passed the restaurant’s yours. Generally, a travel agent who brought the group to get a fee from the owner of the restaurant.
10 Top Food Marketing: Create a periodic discount program

To pamper your consumer, you can conduct periodic program discount. For example, to commemorate the birthday of the consumer, you can give a voucher for consumers to come to your restaurant on his birthday along with five of his friends.

A good selling price is the price that applies generally or often called the market price and the price that is considered appropriate by the consumer. The selling price of the products as well be something that is very sensitive to the business continuity as well as your business, because there are quite a lot of things that will be affected by the selling price of the products you specify.

1. Customers

we can’t denied that the customer is a priority for you in selling business, so make sure that you specify the sale price can be accepted by the customer. This means that the selling price to determine the quality you offer to your target customers. If you do not consider this important factor, it could be a product that you offer will not be sold.

2. Competitors

It is also important for you as a business person to look at the price offered by a competitor who has a product similar to yours. Therefore, make sure the selling price of your products can compete with the price of competitor products. That means you have to really pay attention to the rate of profit, if the level of profit that you have set the selling price is too expensive, you may want to lower the rate of profit.

3. Cost

Cost is a major factor in determining the selling price of products, therefore do not get the price that you set sodium absorption ratio can cover the costs that have already happened. That means you have to be cautious and careful in calculating the costs incurred. Make sure also that no fees are missing or do not want to include in the calculation. If there is no fee to count, then it will cause the price is not right, so it will affect the level of profits even cause harm.
4. Benefit to Businesses

The meaning of this important point, namely, whether the sale price you set is worthy or not. The value can be appropriate if the selling price could give profit as you expect. If profits are expected to be achieved then it will be easier for you to expand the development of business you have.

The consumer behaviors often make us rush and become one of the obstacles in marketing products or services. However, as an entrepreneur and a true marketer, we should be able to learn about the behavior of the consumer and for planning marketing strategies according to their behavior.

Well, to help businesses and marketers who have difficulty dealing with various behaviors of consumers, here we inform some consumer behavior that we often encounter in the field along with tips on how to deal with it.

Aggressive Consumers

Usually they do not like to waste time, and want the optimal results. Therefore much as possible not too much ado when faced with aggressive customers, provide information on products and services clearly and to the point (to the point). Convince them to inform the benefits they can get from the product or service being offered. So that they are interested in us, and eventually decided to buy the product.

Friendly Consumer

Consumer friendly face would be nice, but it does not mean we can respond to it next to the eye and did not do any marketing strategy to attract their attention. If you find consumers who are friendly enough, then the user’s welcome by trying to become their friend. Good relations, indirectly can build customer loyalty. So they do not hesitate to decide subscribe to the products or services that we offer.

Detailed and Criticizers Consumer

Subsequent consumer behavior that consumers are very conscientious and happy to criticize the products or services that we offer. To convince consumers like this, please provide complete and detailed information. Make sure all the points you want to offer the consumer can understand. Because they will continue to seek additional information, before they decide to buy a product.

Faced with a passive consumer is certainly not an easy affair for entrepreneurs and traders. These consumers are more likely to be silent and difficult to be interested in an offer. Therefore as a marketer you have to be smart to take their hearts, try to offer products or services that often they need. Therefore, consumers are more interested in buying this kind of product or service into their key requirements.

After about a variety of consumer behavior along with strategies to deal with it, I hope the reader can provide the best service for consumers. Because after all, the consumer plays an important role in the success of your business. Get to know your consumer behavior, and provide excellent service to them. Good work and successful greeting.

To deal with the online market competition intensifies, the online business to be a smart marketing strategy. Not just standing by relying on the internet and hope customers come by itself, but the online business should also be able to identify the kind of character the consumers that they face and how they behave before they make a purchase decision.

1. When planning shopping, around 77% of the respondents usually check first.

This step is taken to determine the promotional program takes place and inspect stock items they want to buy. After obtaining the information, the consumer usually does not immediately make a purchase, they still need some time to reconsider his decision before shopping online.

2. Inspect all variations of existing products, before finally determine the choice.

Although each day the number of internet users in Indonesia continues to increase, but in fact there are only about 13.3 percent of Indonesian Internet users who make purchases online. Most consumers in Indonesia are still afraid to be deceived, because many cases of online fraud. In order to not suffer a worse fate, online shoppers usually check all the variants of the products sold on an online site before being absolutely sure to specify a choice.
3. Dont get Upset if your consumers compare prices with other shop/ online shop

The terms of bargaining were not only in traditional markets. Although the system has been done with the purchase of advanced technology, but the habits of Indonesian consumers to compare the price with the store next door and bid at a lower price is still often faced by online businesses.
4. Ensure the payment system can be done very easily.

Most of the consumers who shop online are dominated by women, to make sure that you apply the payment system is not difficult for them to make a payment. At a minimum you can use three numbers with a different bank account, so that they can make payments in accordance with the bank that they have.
5. Testimony from other buyers greatly influence the consumer’s decision to shop online.

One of the driving factors that are very effective to influence consumer purchase in the online marketplace is testimony from other consumers who have used the product or service from you. Review submitted by other consumers, will indirectly affect the level of consumer confidence, because they cannot hold that product directly.