seafood inside a large pond? Or would you’d rather be considered a large seafood in a tiny pond? Marketing is the overall game of promoting a service or product to some customer once they want and just how they need it. Many time business proprietors result in the mistake of thinking they are fully aware what their customer needs and wants have been they have no idea what their customer needs or desires are.
# 1 Mistake – Being unsure of what your customer’s desires and needs are.
Sometimes the easiest way for this, is just request your customer’s what they need? Have a survey or request them outright. But another unique strategy is to schedule a scheduled appointment having a competitor or visit their whereabouts. Take serious notice on which services they provide you don’t? Have you locate an area that you could include in your company making it better? Evaluate your experience and find out what went well and what didn’t.
Number Two Mistake: Not Upselling
You’ve labored so difficult in marketing and acquiring a person but have you upsell this customer? Have you provide a special service or upgrade to have an extra charge? That old adage is applicable, “you won’t ever know unless of course you request”. So you have to be assumptive and request for that upsell. You have to try to come with an added service for any surcharge. Some good examples of this is upgrading for any more costly fresh paint product, being the very first on the delivery route, round-the-clock phone access, special shopping hrs etc. This feature can be included to service industries, stores, Business to business and much more.
# 3 Mistake: Not integrating a referral program
You’ve labored so difficult in marketing for your possible client. You’ve spent lots of marketing dollars and on generating their trust like a customer. Are in possession of you requested these to refer your organization for their family and buddies? For those who have carried out wonderfully why would they not need to recommend you? Same adage is applicable as above, “you won’t ever know unless of course you request”. We incorporated this idea into our review process after each completing employment. We requested the client to rate our focus on a scaling system of one to five. And that we informed them in our referral program. When they provided us other possible client names, addresses, numbers and emails and that we received a signed contract, we’d give them a $25 free visa gift certificate like a small token of appreciation. In the finish from the newbie of integrating this into our marketing model, we spent $500 on Visa gift certificates but gained an additional $25,000 in work. Therefore the small incremental expense introduced in monumental revenue to the main point here.
Number 4 Mistake: Not receiving Customer title, address, phone number and current email address
You have to make sure that your customer database includes complete customer title, full address, phone number, current email address as well as birthday. The various tools provides you with fast and simple use of sell to them in a number of different formats. When acquiring each one of these variables in the above list they will give you use of mail marketing, tele-marketing and email promotions. Taken one step further, you are able to give a coupon or special invitation around the customer’s birthday. Therefore the more details you’ve in your customer the simpler it’s to make use of it later on. Just think about each lead like a customer for existence. If you do not have them around the first round, keep marketing for them before you do. Remember you will have to touch your potential customer a minimum of 7 x prior to getting them like a customer.
Number 5 Mistake: Never Send a Christmas Card
Are you aware the number of others are mailing customer’s Christmas cards? It will cost the time and effort to get them addressed and mailed, as well as for what? Your customers will spot the attempt however place the card within the pile using the relaxation of these. So you have to try to differentiate yourself in the public. One way is to transmit a Thanksgiving card. And inside this card send a unique message,”that you’re grateful they trust you using their business”. And most importantly make use of this tool to incorporate an action invoking message. We sometimes used,”for any short time receive 15% off the next purchase as small token of customer appreciation”. Remember you need to stick out among your rivals.
