Marketing is the key to almost any business. This is unusual, but in fact, a product which was mediocre when coupled with the outstanding marketing can beat a high-quality products that are marketed in a bad way.
Of course, many large companies are able to dedicate a lot of money and staff to bring ideas great marketing for their products. But what about the small and medium enterprises? So, what can you do to improve your marketing results?
The answer is very simple: keep trying your marketing ideas that you have not tried before. If you want to look for ideas that are very abundant. Note What do large companies (as well as other small businesses) to introduce and promote their products, and then tailor their marketing techniques to meet the target clients and your own budget.
Here are 20 marketing ideas to consider:
Looks different. Take a lesson from the big brand advertisers to find something that can differentiate you from competitors, then promote the discrepancy. That difference can be from your slogan, or major differences in your products. for example if you are selling suitcase lighter than competitors?
The form of strategic alliances with other businesses. Look for a business that is equal to your target market and get them to work together. The shape can vary. Do not actively market services to one another, or to work together to do the work of clients, strategic alliances can extend the reach of the company until your bottom-line.
Segmenting your market allows you to create the best product or develop specialties that attract particular to the needs of each segment.
Expansion into new markets. There are at least three steps to expand the market yitu:
Check complementary markets. Where your shipment now? Is likely to see similar conditions in other markets. This shows that your business can be successful there as well.
Track global demand for your product. Because you are sent to a particular country or region. You can utilize the data to paint a clearer picture of demand and competition for your product.
Talk with your business colleagues. One of the best ways to expand the market is to learn from other companies that fit your profile, either through industry trade associations, local chambers of commerce or your supplier network.
Put your business on the internet. If you have not put your business on the internet, you should immediately make it.
Get listed in Google Places is a service from Google to provide a convenient tool for business owners to support their efforts with the help of Google.
To engage in social media. You can ask your customers to participate in your social networks. then ask them to spend a few minutes a day to participate in your social networks such.
Fill your social media profile with as much detail as you can and be sure to include links web sites and products.
Use direct mail to reach your customers. Yes, it is an ancient technique in the world of marketing that are still widely used and continue to work well.
Send a card or postcard to customers to remind them that they have to come back.
Enter the local keyword (name of city or region, for example) on your web page and in the title tag to help web searchers find you.
Add share buttons on your website and encourage visitors to use them.
Use email to keep in touch with your customers. Contact them regularly with special offers, tips on using your product, industry information, or other content that will help them to get back to your website and / or buy from you.
Include your phone number in the ad pay-per-click you. It is intended to enable customers to menelepom to look for more information or call to make a purchase.
Creating a link phone number on your website (click-to-call) to make it easier for customers using smartphones in touch with you.
Advertise in the local media if your business is local. Look for deals to get your ads in both print and online editions of the publication.
Providing something useful to those who make a purchase over a certain amount.
Be proactive and persistent. You learn to ride a bike as a child but did not think about how to ride a bicycle? You go out and try until you learn to balance yourself and then gradually increase the speed.
It makes no difference to marketing. You have to keep at it until you find what works for your business.
Begin immediately. Make a list of your own marketing ideas. Include marketing idea that has been used and has not been used in the past to the list including marketing strategy you can see from other companies.
Then begin to enter one by one into practice. Try to try a new marketing idea of the week. And recruit people who are willing to work with you and dispose of those who do not want to see your business flourish.